Competitive Intelligence

Webinar: Why Every Competitive Intelligence Program Needs Win-Loss Interviews

Webinar: Why Every Competitive Intelligence Program Needs Win-Loss Interviews

On June 11, Clozd welcomed guests from Tableau, Zuora, and VMware for a discussion about win-loss interviews and why they should act as a pillar of any competitive intelligence program. Learn tips and best practices from three experienced competitive marketers.

Your Real Competitor

Your Real Competitor

For many Clozd clients, win-loss interviews serve as their richest source of competitive insights. However, the primary purpose of a win-loss interviews is to understand why you won or lost the deal - which may have little (or nothing) to do with your competition. Your biggest competitor may not even be another vendor.

Webinar: Why Every Product Marketer Should Do Win-Loss Interviews

Webinar: Why Every Product Marketer Should Do Win-Loss Interviews

On March 13, Clozd welcomed guests from Avalara, Qualtrics, and Armor Cloud Security for a discussion about win-loss analysis and why every product marketer should be conducting win-loss interviews. Learn tips and best practices from three experienced product marketers.

Blind or non-blind interviews? The Clozd approach.

Blind or non-blind interviews? The Clozd approach.

When conducting win-loss interviews, is it better to take a blind or non-blind approach? This blog post explores the merits of both methodologies, and explains why the predominant practice in the win-loss industry - and at Clozd - is to take a non-blind approach to win-loss interviewing.