What makes an effective win-loss report? As we often say, the answer is it depends. That being said, Clozd has identified several effective strategies for organizing, examining, and presenting key findings from a win-loss program.
Don't rely on your sales team for unbiased feedback about your buyers - they will be wrong more than half the time. For critical feedback about how buyers perceive your business and your offering, go straight to the source. Conduct win loss interviews with the actual buyers at your won and lost accounts.