Product Marketing

Webinar: Why Every Competitive Intelligence Program Needs Win-Loss Interviews

Webinar: Why Every Competitive Intelligence Program Needs Win-Loss Interviews

On June 11, Clozd welcomed guests from Tableau, Zuora, and VMware for a discussion about win-loss interviews and why they should act as a pillar of any competitive intelligence program. Learn tips and best practices from three experienced competitive marketers.

Webinar: Why Every Product Marketer Should Do Win-Loss Interviews

Webinar: Why Every Product Marketer Should Do Win-Loss Interviews

On March 13, Clozd welcomed guests from Avalara, Qualtrics, and Armor Cloud Security for a discussion about win-loss analysis and why every product marketer should be conducting win-loss interviews. Learn tips and best practices from three experienced product marketers.

Blind or non-blind interviews? The Clozd approach.

Blind or non-blind interviews? The Clozd approach.

When conducting win-loss interviews, is it better to take a blind or non-blind approach? This blog post explores the merits of both methodologies, and explains why the predominant practice in the win-loss industry - and at Clozd - is to take a non-blind approach to win-loss interviewing.

Why isn't win-loss analysis more prevalent?

Why isn't win-loss analysis more prevalent?

While most organizations intuitively understand the value of win-loss analysis, execution of an effective win-loss program can often seem daunting and difficult. Clozd frequently speaks with organizations that are unable to capitalize on buyer feedback due to several common roadblocks. Let’s explore these common win-loss roadblocks and learn the best strategies for avoiding or overcoming them.

Pragmatic Marketing: Eight Rules of Successful Win-Loss Analysis

Pragmatic Marketing: Eight Rules of Successful Win-Loss Analysis

The Pragmatic Marketing framework is the de facto standard for training product professionals since 1993. One of the practices encouraged and promoted by the framework is win-loss analysis. Check out this article from the Pragmatic team that outlines some of the critical best practices to follow for effective win-loss analysis.

Business Health Checklist

Business Health Checklist

As we run win-loss programs, we diagnose the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." This list highlights symptoms we look for and can serve as a great checklist for assessing the health of your business.

What Are the Key Drivers for Why People Buy Your Products?

What Are the Key Drivers for Why People Buy Your Products?

Why do customers pick you vs. your competitors? It's obvious that having an accurate, articulate answer to this question can be an invaluable asset for leaders and team members across practically every function of your business. Here are a few lessons I've learned about getting to the right answer.

People Make Buying Decisions, Not Companies

People Make Buying Decisions, Not Companies

There are various reasons and motives behind the decisions that B2B decision makers make. At Clozd, we have conducted hundreds of post-decision interviews with decision makers across industries. While buyers generally try to represent the interests of their company, many are influenced by one or more of these underlying political, professional, and/or personal motives.