At Clozd, we’ve noticed that there is one particular thing that carries some extra weight in determining how fast a sales hire ramps: Understanding the reasons why buyers make their buying decision (the criteria they use) and how your company competes on each of those factors. In short, we call it understanding why you win and lose.
So, how do you captivate sales with meaningful training? The answer is simple. Make it real. Base your training in real stories, about real customers, from real deals. Insights and examples drawn from real interactions with real prospects will boast the power to captivate the sales team and change their behavior.