about clozd

Our mission is to help you win more

Clozd is committed to helping revenue-influencing teams win. The right data—powered by buyer feedback—enables salespeople, marketers, product builders, and others to help their companies fix revenue problems and win more.

Talk With Us

Our clients

Document
See More

Our commitment

Experienced team

Our team of industry experts is committed to redefining the win-loss category and helping our clients win more.

Sound methodology

Our approach is based on proven research and principles that ensure the most impactful insights for our customers.

Innovative technology

We develop innovative software to enable greater efficiency, quality, and adoption of win-loss insights.

The origin of Clozd

Two revenue-influencing leaders at Qualtrics had the same burning question most leaders face: Why are we winning and losing? When they looked for potential solutions, they didn’t find anything that adequately answered their question. So they left their jobs to bootstrap a new company and build the product they were seeking. That company (Clozd) now provides the industry’s top solution to companies who want to know why they win and lose—and how they can win more.

Andrew Peterson

Founder

Prior to Clozd, Andrew spent eight years at Qualtrics, where he helped the company grow from 50 to 1,500+ employees. After spending four years on the company’s sales leadership team, he founded and launched Qualtrics’ XM Directory product.

Spencer Dent

Founder

Prior to Clozd, Spencer worked as a case team leader at Bain & Company. He also spent time at Qualtrics, where he defined the company's growth strategy as it scaled globally. Spencer received an MBA from Duke University.

We're hiring. Come join us.

Clozd helps companies improve win rates, build better products, and strengthen competitive advantage.

See Open Roles

Contact

650.394.7917
hello@clozd.com

Clozd Headquarters

1300 W Traverse Pkwy
Suite 400
Lehi, UT 84043

Ready to get started?

Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

Talk With Us

Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free

Win-Loss Analysis

Clozd will help you improve your sales win rate

Explore How

Churn Analysis

Boost customer retention by partnering with Clozd

Show Me

Ready to get started?

Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

Talk With Us

Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing