Win-Loss Week is here

Clozd co-founders Andrew and Spencer unveil their vision for the future of win-loss—and the powerful role AI will play in shaping it. As teams look to scale insight, speed up analysis, and stay closer to the voice of the customer, Clozd is evolving to meet the moment. Get a first look at new AI-driven capabilities designed to enhance every part of your win-loss program, while opening the door to broader customer conversations across the journey.

Alysse discusses the org-wide benefits of win-loss analysis and how she leverages direct customer feedback to drive CI priorities and enable her team to focus on the most relevant competitive threats.

Learn how Monique uses win-loss data broadly across her organization—for product feedback, for finding out what “speaks” to their customers during the sales process, and for gathering data to refine how they’re targeting their market.

AffiniPay's rapid growth, fueled by multiple mergers, brought a level of product and organizational complexity that demanded more than gut decisions. Aisling stepped in to unify competitive intelligence across six products, stand up a scalable research program, and launch win-loss and churn interviews—all in under three months!—highlighting how structured research can deliver fast, strategic impact across an evolving org.

In this session, Dani and JJ share how win-loss analysis can elevate the role of product marketing by delivering insights that drive action across sales, product, and beyond. Learn how to turn raw feedback into GTM alignment, and position yourself as the voice of the customer—at the center of strategy, not the sidelines.

In this session, Carrie-Anne talks about direct customer feedback vs. anecdotal evidence and how the win-loss data her team captures has been critical in helping Deltek’s sales and product teams identify areas where they need to improve.

Dustin took over Huntress’ win-loss program with the goal of being a data “shepherd”—someone who makes a difference by consistently capturing powerful customer feedback and then sharing meaningful insights throughout the organization.

Great win-loss programs don’t just happen. They’re built with clear intent and smart execution. In this session, Sam and Riley share lessons from Clozd’s internal program and hundreds of client engagements, highlighting the must-do’s for driving participation, surfacing sharp insights, and getting them to the right people.

One of Eric’s primary goals is to support CyberArk’s org-wide objectives. Learn how he drives change by embedding win-loss insights into competitive strategy, pipeline generation, and executive decision-making.

As a three-time Clozd user and experienced CMO, Jen shares how she uses qualitative customer feedback to guide high-stakes decisions—from messaging to market strategy. Learn how to turn buyer insights into boardroom impact through real-world examples and practical takeaways.

Jenna partnered with Clozd to relaunch PointClickCare’s win-loss program earlier this year, and her focus on doing in-depth, conversational interviews and building connections with teams throughout her organization has led to immediate results.

As a product marketer, it’s Jennifer’s goal to talk to customers as much as possible—and win-loss analysis makes that process so much easier. In this session, she talks about the value of learning what customers need and want “in their own words.”

A prominent technology leader and advocate for AI-powered innovation—and Clozd board member—John joins Clozd co-founder Spencer Dent to talk about how AI is empowering companies to connect with their customers at each stage of their journey.

Libby—who co-founded Alteryx and sits on Clozd’s board of directors—joins Clozd co-founder Andrew Peterson for a discussion about the importance of customer centricity, the future of data, and what companies need to do to win (and keep) new customers.

Whether you're launching a new win-loss program or looking to take yours to the next level, this session is for you. Rhett and Johnny will break down how to design a program that fits your goals—covering everything from interview types and timing to who should be involved and how to scale effectively. You'll walk away with clear guidance, real examples, and a sharper strategy for capturing the insights that matter most.

Sumo Logic’s sales team was initially skeptical about the value of their win-loss program, that it would be used to criticize rather than build. But Manny’s efforts—combined with real, cross-functional results—changed their minds.

Learn why Mindy is so passionate about customer feedback, how she uses win-loss insights to give Klaviyo’s customers (and its employees) a voice, and why partnering with Clozd has been so easy and valuable.

In this session, Vanessa talks about her deep background in competitive intelligence, the value of win-loss to the executive team, and how customer feedback opens up a “can of worms”—in the best possible way.

Curious what it looks like to scale win-loss without sacrificing depth? In this session, Jared and Missy unveil the next generation of AI-powered tools built to streamline customer interviews and accelerate analysis. Get an early look at how Clozd is helping teams capture high-quality feedback more efficiently—while keeping the voice of the customer at the center.