Coming Fall 2021 nearly 1,000 business leaders will take part in WINLOSSWEEK, the largest event ever held about win-loss analysis.
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Check out content from WINLOSSWEEK 2020

Competitive Intelligence is a Team Sport

John Notman from Wrike shares how he leveraged his product marketing background to build Wrike’s competitive intelligence program from scratch. Learn how he ramped up and rolled out the program, and the role win-loss analysis has played in it all.

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Guiding Customer Messaging with Win-Loss Analysis

Guiding Customer Messaging with Win-Loss Analysis

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Leveraging Technology to Increase Adoption of Win-Loss Insight

Daryl Pinkal, CTO at Clozd, highlights creative and simple ways that forward-thinking companies use technology to increase the ROI of their win-loss programs.

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How to Evangelize Win-Loss Insights and Drive Change

Sanjay Puri, VP of Product Marketing at Avalara, shares advice about evangelizing the key insights from your win-loss analysis to drive meaningful change for your organization.

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Going from a Pilot to a Company-Wide Collaborative Program

Eric Judd from Pluralsight walks through the process of turning a small-scale, win-loss interview pilot into a company-wide initiative with cross-functional collaboration and adoption.

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Using Win-Loss Analysis to Feed Your Competitive Intel Program

Glen Remy from NICE inContact explains why he uses win-loss interviews to feed his comprehensive competitive intelligence program.

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Win-Loss Deal Strategy: Build an Organizational Competency and Win More

Tim Caito, Senior Partner at Force Management, discusses how to sell smarter, ensuring you spend time on the right opportunities. He shares best practices for ensuring you win the deals you want to win and lose the deals that you shouldn’t be in.

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Using Win-Loss Analysis to Drive a Winning GTM Strategy

Rachel Barker from SAP Qualtrics highlights how win-loss analysis helps her product marketing team understand their buyers, identify market demand and trends, and craft winning go-to-market strategies.

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Fireside Chat: The win-loss data is in, so what next?

Ilya Leybovich of VMware chats with Cam Mackey, CEO of SCIP, about strategies and techniques that can help an organization get the most out of their win-loss data, including advice on how to get key insights in front of key business leaders.

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Fundamentals of Win-Loss Interviews

Richard King from Product Marketing Alliance highlights the benefits of conducting win-loss interviews and some key fundamentals to consider as you implement the practice.

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Overcoming the Top-5 Challenges of Large-Scale Win-Loss Analysis

Ben Scheerer from Red Hat shares practical experience on how to overcome the top 5 challenges you’re sure to face when implementing a large-scale win-loss initiative.

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Securing Buy-In from Company Leadership

Amanda Ladd from Businessolver shares practical advice on how to convince your leadership team to support and fund an outsourced win-loss program.

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The Value of Win-Loss Data When Fundraising

Benson Metcalf, COO of SaltStack shares how accurate and detailed win-loss data can empower executive teams in the process of raising new rounds of funding.

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Win-Loss Analysis: What is(n’t) it?

Todd Middlebrook of the Pragmatic Institute explores the many different questions that win-loss analysis can answer, and how identifying the problem you are trying to solve is key to determining your line of questioning for win-loss interviews.

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How CRO’s Can Use Win-Loss Analysis to Influence Product Strategy & Roadmap

How CRO’s Can Use Win-Loss Analysis to Influence Product Strategy & Roadmap

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Beyond the Black Hole: How Win-Loss Shaped Our Strategic Direction

David Lorti and Ryan Smith from Armor Cloud Security discuss how Armor needed better market, competitor, and customer data to fuel the next stage of the company’s evolution and growth. The solution was simple but game-changing: win-loss interviews and analysis.

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The Do’s & Don’ts of Win-Loss Analysis for Competitive Intelligence Leaders

Josh Parenteau from Google Looker highlights best practices to pursue (do’s) and pitfalls to avoid (don’ts) when making win-loss interviews a part of your CI program.

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Improving the Sales Experience with Win-Loss Analysis

Spencer Wixom, SVP of Marketing at Challenger Inc. explores how win-loss interviews and analysis can drive meaningful improvements in sales execution and performance.

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Why Product Marketing Should Own Win-Loss Analysis + Helpful Tips for Building a Successful Program

Neeharika Nagisetty (VP Product Marketing) and Brittani Grabell (PMM) at Billtrust provide a 360-degree view on win-loss analysis for product marketers - why they should own it, what the benefits are, and what to look for in a vendor.

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Why High-Performing Sales Teams Embrace Win-Loss Analysis

Richard Sgro from Modern Sales Pros chats with Austin Bankhead, President of Unicorn Rev Ops, about common misconceptions that sales teams may have about win-loss analysis and why high-performing sales teams embrace the practice.

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How We Gain Strategic Insights Through Win-Loss Analysis

Brandon Penn from Twilio answers questions about Twilio's approach to win-loss analysis and how they have leveraged key insights to power some of their most important strategic initiatives.

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Garnering Broad Support for an Outsourced Win-Loss Program

Adrienne Whitten and J.J. Haglund from Adobe discuss the challenges and triumphs of getting key stakeholders to understand the value of a third-party win-loss interview program.

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Find Your Seat at the Executive Table: 3 Ways Product Managers Leverage Win-Loss Analysis in Executive Meetings

Rich Nutinsky, a Master Instructor at Pragmatic Institute, highlights 3 ways that product managers can leverage win-loss analysis to drive impactful discussions, product alignment opportunities and ROI-proven results in their next executive meeting.

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Tips for Choosing a Win-Loss Analysis Vendor

Neha Shah from Salesforce discusses key factors to look for when selecting a win-loss vendor, and how working with the right partner to capture programmatic win-loss intelligence can directly impact revenue.

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Today's B2B Marketer: All the Right Moves in All the Wrong Places

Saber Sherrard and Johnny Hanson of Bain & Company's commercial excellence practice discuss ways that B2B marketers are often misaligned with B2B buyers, and the role that strategies like win-loss analysis can play in improving the alignment between B2B marketers and buyers.

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The Future of Win-Loss Analysis 2020

Andrew Peterson and Spencer Dent, co-founders of Clozd, explore how win-loss analysis is being reinvented by some of the world's most innovative brands and what a "best-in-class" win-loss program will look like 5 years from now.

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