How 8am built a scalable win-loss program with Clozd

8am's rapid growth—fueled by multiple mergers—brought a level of product and organizational complexity that demanded more than gut-feel decisions. Aisling Conroy stepped in to unify competitive intelligence across six products, stand up a scalable research program, and launch win-loss and churn interviews—all in under three months. Her story highlights how structured research can deliver fast, strategic impact across an evolving org.