Watch Win-Loss Week

Clozd co-founders Andrew and Spencer unveil their vision for the future of win-loss—and the powerful role AI will play in shaping it. As teams look to scale insight, speed up analysis, and stay closer to the voice of the customer, Clozd is evolving to meet the moment. Get a first look at new AI-driven capabilities designed to enhance every part of your win-loss program, while opening the door to broader customer conversations across the journey.

Sumo Logic’s sales team was initially skeptical about the value of their win-loss program, that it would be used to criticize rather than build. But Manny’s efforts—combined with real, cross-functional results—changed their minds.

Curious what it looks like to scale win-loss without sacrificing depth? In this session, Jared and Missy unveil the next generation of AI-powered tools built to streamline customer interviews and accelerate analysis. Get an early look at how Clozd is helping teams capture high-quality feedback more efficiently—while keeping the voice of the customer at the center.

In this session, Carrie-Anne talks about direct customer feedback vs. anecdotal evidence and how the win-loss data her team captures has been critical in helping Deltek’s sales and product teams identify areas where they need to improve.

As a three-time Clozd user and experienced CMO, Jen shares how she uses qualitative customer feedback to guide high-stakes decisions—from messaging to market strategy. Learn how to turn buyer insights into boardroom impact through real-world examples and practical takeaways.

8am's rapid growth—fueled by multiple mergers—brought a level of product and organizational complexity that demanded more than gut-feel decisions. Aisling Conroy stepped in to unify competitive intelligence across six products, stand up a scalable research program, and launch win-loss and churn interviews—all in under three months. Her story highlights how structured research can deliver fast, strategic impact across an evolving org.

One of Eric’s primary goals is to support CyberArk’s org-wide objectives. Learn how he drives change by embedding win-loss insights into competitive strategy, pipeline generation, and executive decision-making.

In this session, Vanessa talks about her deep background in competitive intelligence, the value of win-loss to the executive team, and how customer feedback opens up a “can of worms”—in the best possible way.

A prominent technology leader and advocate for AI-powered innovation—and Clozd board member—John joins Clozd co-founder Spencer Dent to talk about how AI is empowering companies to connect with their customers at each stage of their journey.

Learn why Mindy is so passionate about customer feedback, how she uses win-loss insights to give Klaviyo’s customers (and its employees) a voice, and why partnering with Clozd has been so easy and valuable.

Learn how Monique uses win-loss data broadly across her organization—for product feedback, for finding out what “speaks” to their customers during the sales process, and for gathering data to refine how they’re targeting their market.