How Sitecore built a metrics-driven win-loss program from the ground up

Sitecore didn’t have a competitive intel team when Drake took the reins. What started as a manual, Excel-based side hustle evolved into a robust win-loss program with real business impact. Drake shares how early traction, simple metrics, and smart storytelling earned leadership buy-in—and drove a 52% higher win rate and nearly 10 million in bookings.