Direct feedback from your buyers. Stop guessing. Start getting actionable insights.
Industry-leading software with the best-in-class surveys and interviewers.
The reviews are in—with more coming every day—and according to nearly 200 reviewers, Clozd is the best in our category. See what business leaders like yourself are saying about the benefits of win-loss analysis with Clozd.
Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”
Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
CMO, Skyhigh Security
The Clozd Platform automates the win-loss feedback process. As sales opportunities close (won or lost), the platform triggers feedback invitations to the related contacts. Clozd’s intelligent, rule-based engine evaluates each opportunity to optimize the feedback mode—survey or interview—and customize the invitation messaging.
The Clozd Platform analyzes the Decision Drivers that influence your wins and losses, painting a clear picture of why you win and lose. The platform then makes it easy to filter and explore your Decision Drivers by segment, competitor, geography, industry, and more.
Investigate what went right and wrong on every deal:
Read or listen to the full buyer interview
Make comments to highlight feedback to other stakeholders
Use the deal-level insights to coach and train your sales team
Gain a deeper understanding of who you’re commonly competing against—and how you stack up in comparison. Utilize feedback from actual prospects to quickly understand your strengths and weaknesses relative to your competition.