Direct buyer feedback is at the heart of everything we do at Clozd, so when we wanted to evaluate our performance, we followed our own advice and reached out to our customers. Here are some of the specific ways Clozd win-loss interviews are helping them reach their key business objectives and increase their revenue.
This post contains the feedback we received directly from our customers as verified by third-party research firm UserEvidence.
Our customers attributed an 11% increase in win rate to running win-loss programs with Clozd—and these results come during an economic downturn (which has disproportionately impacted tech companies). There’s no denying that it’s tough to build pipeline right now, so it’s more important than ever to take advantage of the opportunities already in front of you.
Beyond helping our customers improve their win rates, Clozd also surfaces a number of other avenues for them to increase their revenue—win-back opportunities, churn reduction, expansion opportunities, and more. On average, our customers attribute a $3.7M increase in revenue thanks to their partnership with Clozd, which equates to an ROI of 8,500%. Find out how much extra revenue you could make using Clozd win-loss analysis.
Thanks to the insights Clozd delivered, 71% of our users have made strategic improvements to their sales process that have resulted in more revenue. That means there’s a 7 in 10 chance something in your sales process is keeping you from winning deals. What’s at stake if you don’t identify and fix those things?
“Clozd has helped us better educate stakeholders on why we win and why we lose—and then take action based on our customers' feedback.”
Anonymous Clozd User | Senior Manager of Solutions Marketing
Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.
“Clozd has been invaluable in allowing us to understand why we’re winning and losing business. Much more than before, we understand how we’re perceived by our buyers and what we can be doing to make their customer journey as slick as possible.”
Anonymous Clozd User | Account Director & Partner Insights Lead
The average decrease in sales rep ramp time that’s attributed to partnering with Clozd is 1.28 months. This means that instead of spending extra time and money on training, you’ll have more resources dedicated to actually hitting your quota. It also improves the employee experience, which leads to better performance and higher retention.
“Greater visibility into why we win and lose has helped us tremendously. We also uncovered significant sales enablement opportunities to train reps better when it comes to explaining onboarding and ease of use.”
Anonymous Clozd Customer | Senior Market Intelligence Manager
1 in 10
Clozd has found that 10% of closed-lost deals represent legitimate win-back opportunities. How much easier would it be to increase your revenue if you could identify deals where you’d already laid the groundwork for success, and all it took to get those prospects past the finish line was navigating manageable obstacles like a change in leadership or a temporary budget freeze?
5 revenue drivers
Clozd isn’t just a tool for sales. Our clients use buyer feedback collected from their win-loss interviews to make strategic changes throughout their business in order to drive more revenue. Here are five of the most impactful ways they’re leveraging this data:
- 71% made changes to the sales experience
- 40% made changes to product offering
- 42% made changes to pricing & packaging
- 44% made changes to marketing strategy
- 32% made changes to customer journey & churn reduction
What changes do you need to make for your business to thrive?