WIN-LOSS ANALYSIS

About Clozd

We deliver in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.
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“Why are we winning and losing business?”
Andrew Peterson and Spencer Dent—two tech revenue leaders—couldn’t find the answer to that question, so in 2017 they left their jobs to bootstrap a new company and create a platform that would.

Fast forward to today.

Clozd now provides the industry’s top solutions to companies who want to know why they win and lose—and how they can use win-loss insights to improve their sales win rates, build better products, create messaging that resonates with their ICPs, and strengthen their competitive advantage.

We’ve conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. We then analyze those interviews and deliver impactful win-loss insights through the Clozd Platform.



Check out our industry-best platform and solutions to see how working with Clozd can help your company win more.
Our Values
What’s important to us
Vision

We're visionaries who see the potential in our market, our team, and ourselves.

Drive

We're goal-oriented and accountable, and we strive for excellence in everything we do. We expect to win.

Stewardship

We use our resources, capital, and time wisely—and we never take this opportunity for granted.

Empathy

We genuinely care about 
(and root for) each other and our clients.

Authenticity

We’re serious about our jobs, but we don’t take ourselves too seriously. We’re true to who we are.

Integrity

We seek out and tell the truth. We value honesty and depth of character.

GLOBAL REACH

We’ve conducted win-loss interviews with companies all over the world

Our Values
Meet the people who are leading the way in win-loss analysis
Andrew Peterson
Founder
Spencer Dent
Founder
Braydon Anderson
Vice President
Brady Tengberg
Head of Client Success
Danielle Talbot
Head of Marketing
Daryl Pinkal
Chief Technology Officer
John Hanks
Head of Sales
Nate Gardner
Head of Strategy
Noelia Augustyn
Head of People
Tim Bradshaw
Head of Finance
Case Studies
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

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Try out Clozd for free to analyze one of your own wins or losses.

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Careers

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Churn Analysis

Boost customer retention by partnering with Clozd.

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Ready to get started?

Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

Talk With Us

Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing