more companies are running ongoing, cross-functional win-loss analysis programs instead of project-based or department-specific programs.
of companies indicated that the economic environment has increased the value and importance of win-loss analysis, up from 18% during the COVID-19 pandemic.
of companies that distribute win-loss data to at least half of their employees report an increase in win rate because of win-loss analysis.
The value of win-loss analysis continues to grow—for a number of reasons.
Like this one: Companies that contract with third-party vendors to operate their win-loss programs are 36% more likely to see a significant return on their investment in win-loss analysis.
For those companies who run their own internal programs, the natural next step is to look for a third-party solution.
In this report, we’ll explore how real companies are seeing real value from win-loss analysis. This includes everything from identifying win-back opportunities and defining ICPs to significantly improving their sales training and boosting their win rates.
of companies that use a third-party vendor for their win-loss analysis programs report a high level of satisfaction—121% higher than companies that run their own programs.