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Solutions
Win more revenue by understanding deeply why your buyers buy and customers churn.
Product
Clozd's tech and people help you drive strategic change from win-loss insights.
Resources
Company
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win-loss analysis with clozd
Uncover the real reasons you win and lose
Win-loss analysis with Clozd provides detailed and unbiased feedback directly from your buyers—so you can make strategic decisions with confidence.
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introducing clozd
How does Clozd help you win more?
Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities. It’s an essential practice for any organization that wants to improve its sales win rate. If you have a sales team and a CRM system, then you should be conducting disciplined win-loss analysis on an ongoing basis.
Clozd analyzes the outcomes of closed opportunities to uncover the driving trends behind those wins and losses. The data-driven clarity about why you win and lose helps you maximize your win rate, keep pace with evolving buyer needs, and identify win-back opportunities.
Show Me How
Ingest
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We're building the future of win-loss analysis
Clozd is the leading innovator in the win-loss category. We've created an entirely new way for businesses to deeply understand their strengths and weaknesses, and make strategic decisions to improve their weaknesses and double down on their strengths.
Supporting you to do your best work
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I love working at Clozd. I feel like my contributions are valued and truly make a difference in determining the success of the company. That feeling and culture makes it so I never want to leave."
benefits of clozd
The value of win-loss analysis for your team
Winning is a collective effort, and Clozd delivers critical revenue intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50% (Gartner).
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Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."
President of Worldwide Field
Operations, Riskified
You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”
Product Marketing Manager,
Loopio
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We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
CMO, Nitrogen
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
CMO, Skyhigh Security
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I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”
Market Intelligence Manager,
AppFolio
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
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Influence your product roadmap and help your sales team close more deals.
Align your teams, make strategic decisions, and drive revenue.
Create optimal go-to-market strategies that improve revenue outcomes for their business.
Drive changes to sales execution and enablement that empower your team to hit their revenue targets.
Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."
President of Worldwide Field
Operations, Riskified
You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”
Product Marketing Manager,
Loopio
We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
CMO, Nitrogen
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
CMO, Skyhigh Security
I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”
Market Intelligence Manager,
AppFolio
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PROVEN EXPERTISE
A team (and insights) you can trust
With Clozd, you’ll have a dedicated expert to help you scope, implement, and execute your win-loss program. Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.
Learn MorePOWERFUL SOFTWARE
Real-time win-loss analysis at scale
Win-loss at scale is impossible without purpose-built technology. The Clozd Platform integrates with your CRM, automates data collection, synthesizes key insights, and engages your key stakeholders. It’s the only solution that can deliver comprehensive, continuous win-loss analysis for the global enterprise.
Check It Out
Looking for tips and best practices? Need help building a business case? Clozd can help. Get answers to commonly asked questions and access valuable content like The Definitive Guide to Win-Loss Analysis and The State of Win-Loss Analysis Report.
Helpful resources
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We provide B2B solutions in every industry, including:
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Software & Technology
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Financial
Services
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Healthcare & Life Sciences
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Hardware & Manufacturing
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Professional Services & More
Ready to get started?
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With Us
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Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Try Clozd FreeWhy
they
buy.
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WHy they buy podcast - Episode 4
Catch me if you can.
Watch the newest episode about blah blah blah and learn how to blah blah blah starting blah blah.
Learn More
Clozd helps us understand, with confidence, why we win and lose deals."
Amelie Sutsakhan
| Senior Product Marketing Manager at LaunchDarkly
Every review from Clozd that I read teaches me new ways to improve our sales process.
James Erickson
| Head of Market Intelligence at AppFolio
Depth of knowledge we could never achieve on our own."
Gary C.
| VP of Product Marketing
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