Dive Deep Into Win-Loss Analysis on September 14-16

Why Do You Win and Lose?

Win-loss analysis with Clozd can help you win more.

Win-Loss Analysis by Clozd

Clozd is a leading provider of technology and services for win-loss analysis. We help our clients uncover the truth about why they win and lose—so they can hone product strategy, refine messaging, enable sales, foster strategic alignment, and win more.

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What is Win-Loss Analysis?

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities. It's an essential practice for any organization that wants to improve its sales win rate. If you have a sales team and a CRM system, then you should be conducting disciplined win-loss analysis on an ongoing basis.

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The Value of Win-Loss Analysis

Win-loss analysis is the most effective strategy for increasing your sales win rate. Respected advisories have concluded that "companies that perform win/loss reviews see an 18 percent jump in win rate" (Accenture) and "those that take a more comprehensive approach have seen a 15 to 30% increase in revenue and up to 50% improvement in win rates." (Gartner)

C-Suite

Achieve org-wide strategic alignment about why you really win and lose.

Product Marketing

Lead with data as you guide product, sales and marketing strategy.

Sales

Boost sales effectiveness, ramp new hires faster, and increase win rates.

Marketing

Create messaging and content that truly resonates with your target audience.

Product Management

Refine product strategy and roadmap to achieve ideal product/market fit.

More

Optimize pricing, enhance sales training, capture valuable competitive insights, and more.

As CEO of LivTech, I engaged Clozd to conduct interviews and build win/loss root cause data. Clozd is excellent ... we almost always learn new factors that weren't uncovered by our internal resources. We have improved our win rates in our core markets and changed our product development strategy based on their feedback.

The added intelligence of understanding why we win/lose deals has had a very meaningful impact on our go-to-market strategy. It is amazing the information that a company will share about their experience in the sales process, their perceptions of your products, and even how they perceived your competition. This data becomes a cornerstone for our competitive intelligence and is very influential on our product roadmap.

Clozd reviews are directly from the customer and are unfiltered and specific as to the reason they chose another path/vendor ... the data is invaluable to a sales leader to help coach their sales teams to ensure they are covering all their bases to give them the best chance at winning in the future ... I'm amazed at the amount of details Clozd ascertains from the customers.

We engaged Clozd to help us understand at a deep level why we aren't winning deals. They are performing regular win/loss interviews and analysis for complex professional software products and services to inform our go-to-market and in-market strategies ... Clozd has exceeded our expectations ... We are optimizing our strategic and tactical plans based on the insights.

Clozd was contracted to do external win/loss analysis for our company ... This gives us quick, actionable insights into our product, sales process, pricing and packaging, and other critical elements of our business that we use to make strategic decisions about the direction the company is heading.

While creating eLearnings for our sales organization, Clozd gave us the detail we needed! Not only did we find interesting information about key wins and losses that reps could learn from, but we also understood customer needs at a deeper level. Clozd increases the quality of our training and makes a much more engaging, worthwhile experience for learners! It helps me to be more objective about our strengths and weaknesses as a company, which in turn will help the reps who take the training.

The Value of
Win-Loss Analysis

Win-loss analysis is the most effective strategy for increasing your sales win rate. Respected advisories have concluded that "companies that perform win/loss reviews see an 18 percent jump in win rate" (Accenture) and "those that take a more comprehensive approach have seen a 15 to 30% increase in revenue and up to 50% improvement in win rates." (Gartner)

C-Suite

Achieve org-wide strategic alignment about why you really win and lose.

As CEO of LivTech, I engaged Clozd to conduct interviews and build win/loss root cause data. Clozd is excellent ... we almost always learn new factors that weren't uncovered by our internal resources. We have improved our win rates in our core markets and changed our product development strategy based on their feedback.

Product Marketing

Lead with data as you guide product, sales and marketing strategy.

The added intelligence of understanding why we win/lose deals has had a very meaningful impact on our go-to-market strategy. It is amazing the information that a company will share about their experience in the sales process, their perceptions of your products, and even how they perceived your competition. This data becomes a cornerstone for our competitive intelligence and is very influential on our product roadmap.

Sales

Boost sales effectiveness, ramp new hires faster, and increase win rates.

Clozd reviews are directly from the customer and are unfiltered and specific as to the reason they chose another path/vendor ... the data is invaluable to a sales leader to help coach their sales teams to ensure they are covering all their bases to give them the best chance at winning in the future ... I'm amazed at the amount of details Clozd ascertains from the customers.

Marketing

Create messaging and content that truly resonates with your target audience.

We engaged Clozd to help us understand at a deep level why we aren't winning deals. They are performing regular win/loss interviews and analysis for complex professional software products and services to inform our go-to-market and in-market strategies ... Clozd has exceeded our expectations ... We are optimizing our strategic and tactical plans based on the insights.

Product Management

Refine product strategy and roadmap to achieve ideal product/market fit.

Clozd was contracted to do external win/loss analysis for our company ... This gives us quick, actionable insights into our product, sales process, pricing and packaging, and other critical elements of our business that we use to make strategic decisions about the direction the company is heading.

More

Optimize pricing, enhance sales training, capture valuable competitive insights, and more.

While creating eLearnings for our sales organization, Clozd gave us the detail we needed! Not only did we find interesting information about key wins and losses that reps could learn from, but we also understood customer needs at a deeper level. Clozd increases the quality of our training and makes a much more engaging, worthwhile experience for learners! It helps me to be more objective about our strengths and weaknesses as a company, which in turn will help the reps who take the training.

World-Class Services

Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs.

Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more.

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Innovative Software

Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline.

First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business.

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Helpful Resources

New to win-loss analysis? Looking for tips and best practices? Clozd can help. Our Learning Center provides answers to the most commonly asked questions about win-loss analysis. It also connects you with valuable, free content like The Definitive Guide to Win-Loss Analysis and The State of Win-Loss Analysis Report.

learning center

We support B2B leaders in many industries, including:

Software & Technology
Financial
Services
Healthcare &
Life Sciences
Hardware &
Manufacturing
Professional
Services & More
Clozd gave us insights into the
"why" we were winning deals.
Ike Nwabah | VP of Marketing
Outstanding means of understanding why you win and lose.
Tripp R. | Global Competitive Insights Manager
Depth of knowledge we could never achieve on our own.
Gary C. | VP of Product Marketing
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