Why do you win and lose?
Win-loss analysis with Clozd can help you win more.
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Win-Loss Analysis by Clozd

Clozd is a leading provider of consulting and technology for
win-loss analysis. We help our clients uncover the truth about why they win and lose—so they can hone product strategy, refine messaging, enable sales, foster strategic alignment, and win more.

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The Benefits of Win-Loss Analysis

C-Suite

Achieve org-wide strategic alignment about why you really win and lose.

Sales Teams

Boost sales effectiveness, ramp new hires faster, and increase win rates.

Marketers

Create messaging and content that truly resonates with your target audience.

Product Teams

Refine product strategy and roadmap to achieve ideal product/market fit.

& More

Optimize pricing and packaging, capture valuable competitive intel and more.

World-Class Services

Clozd provides world-class consulting for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs.

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Innovative Software

Our innovative software makes it easy to synthesize win-loss data from multiple sources, harness meaningful insights, and share them with stakeholders across your business.

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Helpful Resources

Visit our learning center where you'll find answers to the most frequently asked questions about win-loss analysis, or download our Definitive Guide to Win-Loss Analysis.

Learning center

We serve B2B solution providers in virtually every industry, including:

Software & Technology
Financial Services
Healthcare &
Life Sciences
Hardware &
Manufacturing
Professional Services & More
"The professionalism of the Clozd team shines through in their methodology ... they work with us at a strategic level to ensure that we're able to utilize the insights to meets our company goals and objectives."
Ryan Smith | VP Product Management
"Clozd data is invaluable to a sales leader to help coach their sales teams ... to give them the best chance at winning in the future ... I don't have any suggestions on how to improve the offering."
Bill Troiano | VP Sales
"The added intelligence of understanding why we win/lose deals has had a very meaningful impact on our go-to-market strategy ... this data becomes a cornerstone for our competitive intelligence. "
Gary Cottrell | VP Product Marketing
"A formal and rigorous win-loss analysis program enables better segmentation, product strategy choices, and sales enablement ... those that take a more comprehensive approach have seen up to 50% improvement in win rates."
Todd Berkowitz | Practice Vice President
Start winning more.
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