Tips, strategies, and insights to boost your win rate

Harness customer feedback to enhance CX, cut churn, align teams, and fuel sustainable revenue growth as a Chief Revenue Officer.

Leverage onboarding feedback to cut churn, boost CLV, align teams, and fuel customer success initiatives for sustainable growth.

Use onboarding feedback to remove friction, speed time‑to‑value, and build loyal customers who retain, expand, and advocate.

Discover how sales leaders can use win-loss analysis to boost win rates, sharpen strategy, and drive predictable revenue growth in 2025.

Learn how Product Marketing Managers use win-loss analysis to refine strategy, boost sales alignment, and drive measurable revenue growth.

Discover how CROs drive revenue growth through strategic win-loss analysis—transforming buyer feedback into a competitive edge.

Clozd has introduced powerful new Workflows features—including internal feedback collection, automated approvals, and analytics—to help win-loss programs run smoother and scale faster.

Discover how Clozd’s expert network elevates customer interviews in win-loss analysis. Our experts bring unmatched insight, enabling sales and product leaders to uncover what drives real business decisions

The Clozd Expert Network is a curated group of certified interviewers who conduct high-quality win-loss interviews to help companies uncover why they really win or lose deals.

Win-loss analysis reveals why you win or lose deals, helping refine strategy, boost sales, align teams, and strengthen competitive intelligence—all to drive customer-centric growth and ROI.

Craft an effective interview guide by building a flexible framework, focusing on your strategic goals, organizing by themes, keeping it concise, and involving all relevant teams for actionable win-los

Win-loss analysis interviews buyers to reveal why deals are won or lost. This critical feedback helps sales leaders, product, and marketing teams boost revenue, improve win rates by up to 50%, and ali

Sales data alone can't explain why you win or lose deals. Combine conversation intelligence with post-decision buyer interviews (win-loss analysis) to get the full story.

In uncertain times, staying anchored in deep customer feedback is critical for business stability and growth. This post explores how Clozd helps companies go beyond basic surveys.

After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

We’re excited to announce a handful of powerful new features in the Clozd Platform. 

We’re thrilled to announce Workflows, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.

Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

Win-loss analysis delivers the insights you need to identify your real competitors, maintain a competitive advantage, and meet your customers’ needs.

Learn how collecting the right data and understanding your customers’ journey can help you predict—and prevent—customer churn and improve retention.

Discover how leveraging customer feedback can transform your business strategy, enhance product alignment, and drive revenue.

Discover how integrating win-loss analysis into your sales enablement strategy can transform B2B sales success.