Dive Deep Into Win-Loss Analysis on September 14-16
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Tips to Improve Sales Team Performance

Clozd identified three common reasons sales teams influence winning and losing deals through the data gathered in these programs. The top three reasons were:Sales Empathy and CommunicationSales Process and Follow UpDemo Quality: Sales Knowledge or Expertise. Four experts discuss the best practices on how to combat them.

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Sales Tips From Two B2B Enterprise Sales Legends

We sat down with two sales legends, Jim Steele and John D'Agostino, to learn lessons on how to succeed in B2B sales. Both Jim and John had incredibly successful sales careers as individual sales reps and leaders. This is a recap of their best stories on building a winning culture, attributes of a successful salesperson, and more.

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How to Actually Use Your Win-Loss Analysis Data

Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.

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How To Use Win-Loss Analysis Cross-Functionally

Win-loss analysis can be a helpful tool across your organization. The insights gathered from a robust program can help influence change cross-functionally.

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Why Competitive Intelligence & Product Marketers Are Using Win-Loss Analysis

Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of the buyer, and overall better themselves in the marketplace to ensure they're winning more.

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Eight Tips to Help Your Win-Loss Analysis Program

Running an effective win-loss analysis program provides many benefits to your company, the most important being an increase in win rate and ultimately more revenue. Here are eight practical tips that you can implement today to help you get your win-loss analysis program working at its best.

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Competitive Intelligence 101 - Keys to a Strong Competitive Intelligence Program

It's essential to know who your competitors are. However, make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.

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Be a Better Marketer by Focusing on Brand Strength and Reputation

Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.

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What Is Product Marketing? Everything You Need to Know

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. This article explores the current definition of the role and the responsibilities of a product marketer.

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Make Win-Loss Analysis More Impactful with Executive Sponsorship

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved with win-loss programs early on we've found that win rate initiatives based on program findings are implemented faster and better.

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Prioritize Getting Started, Not Being Perfect With Win-Loss Programs

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started. You'll learn critical optimizations that you may have been completely unaware of before you started. Launch sooner and iterate more.

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Turn Win-Loss Data Into Actionable Insights

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

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Why You Should Build An Operational And Ongoing Win-Loss Analysis Program

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want on an ongoing basis, the more you can provide it to them.

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A Framework for Creating the Right Win-Loss Analysis Questions

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

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John D'Agostino Joins Clozd's Board of Directors

Clozd welcomes John D’Agostino as an Independent Director on our Board of Directors. D’Agostino is the former Head of Global Sales at Qualtrics and we’re excited to have his B2B experience and insight as we build the win-loss category.

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Announcing WinLossWeek. Register now.

Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and experienced practitioners to explore strategies, tools, and best practices for effective win-loss analysis.

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The State of Win-Loss Survey

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey. The goal of the survey is to capture meaningful trends and insights related to win-loss analysis. Participants will receive free access to the published findings, and free registration to WinLossWeek.

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The Best Product Doesn’t Always Win

Having a great product is indisputably one of the best ways to lead the market. But great products alone don’t make for a winning company. Here are three ways we commonly see companies fail to achieve product/market fit despite having a very high-quality product.

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Building the Business Case for Win-Loss Interviews

In this blog post we explore 4 helpful tips for building the business case for a win-loss interview program. These tips come from a recent webinar by Clozd that featured product marketers from Code42, PSI, and Sauce Labs.

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Fixing Win-Loss Reporting in Salesforce: Part 3

Part 3 of our mini-series: If your organization is not taking action on win-loss findings, you may be suffering from one or more of these root causes.

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Fixing Win-Loss Reporting in Salesforce: Part 2

Part 2 of our mini-series: If your sales reps are not participating in your win-loss program, you may be suffering from one or more of these root causes.

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Fixing Win-Loss Reporting in Salesforce: Part 1

Part 1 of our mini-series: If the data you are collecting from your internal win-loss program is not insightful, you may be suffering from one or more of these root causes.

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Daryl Pinkal Joins Clozd as Chief Technology Officer

Clozd welcomes Daryl Pinkal as Chief Technology Officer. A veteran of the market research technology space, Daryl will help drive product and technical innovation as Clozd continues its mission to redefine the win-loss category.

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Winning in an Economic Downturn: Part 2

Part 2 of 2. Companies that double-down on win-loss analysis, during economic downturns, are able to avoid missteps, adapt on the fly, and come out ahead.

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Winning in an Economic Downturn: Part 1

Part 1 of 2. As the world grapples with the effects and uncertainty of COVID-19, businesses are feeling the pressure. In spite of the challenges, solid businesses should sense an opportunity. Here are 6 tips for winning during an economic downturn.

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