Dive Deep Into Win-Loss Analysis on September 14-16

Clozd Blog

SUBSCRIBE
Four Tips to Level Up Your Win-Loss Analysis Program

Together, Clozd and Pragmatic Institute surveyed hundreds of B2B companies on the current state of win-loss analysis and found that 79% were already doing some sort of win-loss analysis. With a large majority of companies investing in win-loss analysis, the question becomes: how can you level up your current program to drive a more significant impact for your organization?

Read More →
How COVID Forever Changed B2B Marketing

COVID changed B2B marketing. Saber Sherrard and Johnny Hansen with Bain & Company shared research on those changes and what winning marketers did to win during a crisis.

Read More →
The Importance of Buyer Empathy in Marketing

Understanding your buyers is the most important thing a marketer can do. Trenton Romph, the head of marketing at Clozd, sat down with Chris Walker, the CEO of Refine Labs to talk about why marketers should build buyer empathy, the benefits of doing it, why it doesn’t happen, and ways to create a buyer-empathy-building system in your company.

Read More →
Cutting Through the Noise: Focusing on the Data That Matters

Not all data is created equal. In fact, a lot of it is contradictory. So how do you cut through the data that isn’t as important to get to the golden nuggets that will drive the most value for you? Ike Bennion presented on just this during his Win Loss Week session.

Read More →
Why a No-Decision is the Worst Sales Outcome

Clozd sat down with two sales professionals to get their take on no-decision outcomes and why they are the worst outcome of a closed deal. A no-decision means that you were talking to the wrong person (not your ideal buyer) or you couldn’t convince them of the value you bring.

Read More →
Five Tips For Successful Win-Loss Analysis by Pragmatic Institute

Paul Young, an instructor at Pragmatic Institute, gives five tips on how to make your win-loss analysis program successful and how to get you the most holistic, complete picture.

Read More →
The Value of Win-Loss Analysis for Product Marketers

Product marketers, more and more, are implementing win-loss analysis programs to bring value to their organizations. Other departments’ performance can be directly tied to revenue, but working in a strategic role, showing value can be more difficult. Win-loss analysis can be that catalyst. 

Read More →
Advice and Tips to Launch a B2B Product

Launching a B2B product can make or break a company. We hosted an expert panel during Win Loss Week 2021 to share their advice on doing it successfully. They cover everything from resourcing, planning, audience awareness, and how to measure success.

Read More →
Tips to Improve Sales Team Performance

Clozd identified three common reasons sales teams influence winning and losing deals through the data gathered in these programs. The top three reasons were:Sales Empathy and CommunicationSales Process and Follow UpDemo Quality: Sales Knowledge or Expertise. Four experts discuss the best practices on how to combat them.

Read More →
Sales Tips From Two B2B Enterprise Sales Legends

We sat down with two sales legends, Jim Steele and John D'Agostino, to learn lessons on how to succeed in B2B sales. Both Jim and John had incredibly successful sales careers as individual sales reps and leaders. This is a recap of their best stories on building a winning culture, attributes of a successful salesperson, and more.

Read More →
How to Actually Use Your Win-Loss Analysis Data

Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.

Read More →
How To Use Win-Loss Analysis Cross-Functionally

Win-loss analysis can be a helpful tool across your organization. The insights gathered from a robust program can help influence change cross-functionally.

Read More →
Why Competitive Intelligence & Product Marketers Are Using Win-Loss Analysis

Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of the buyer, and overall better themselves in the marketplace to ensure they're winning more.

Read More →
Eight Tips to Help Your Win-Loss Analysis Program

Running an effective win-loss analysis program provides many benefits to your company, the most important being an increase in win rate and ultimately more revenue. Here are eight practical tips that you can implement today to help you get your win-loss analysis program working at its best.

Read More →
Competitive Intelligence 101 - Keys to a Strong Competitive Intelligence Program

It's essential to know who your competitors are. However, make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.

Read More →
Be a Better Marketer by Focusing on Brand Strength and Reputation

Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.

Read More →
What Is Product Marketing? Everything You Need to Know

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. This article explores the current definition of the role and the responsibilities of a product marketer.

Read More →
Make Win-Loss Analysis More Impactful with Executive Sponsorship

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved with win-loss programs early on we've found that win rate initiatives based on program findings are implemented faster and better.

Read More →
Prioritize Getting Started, Not Being Perfect With Win-Loss Programs

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started. You'll learn critical optimizations that you may have been completely unaware of before you started. Launch sooner and iterate more.

Read More →
Turn Win-Loss Data Into Actionable Insights

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

Read More →
Why You Should Build An Operational And Ongoing Win-Loss Analysis Program

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want on an ongoing basis, the more you can provide it to them.

Read More →
A Framework for Creating the Right Win-Loss Analysis Questions

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

Read More →
John D'Agostino Joins Clozd's Board of Directors

Clozd welcomes John D’Agostino as an Independent Director on our Board of Directors. D’Agostino is the former Head of Global Sales at Qualtrics and we’re excited to have his B2B experience and insight as we build the win-loss category.

Read More →
Announcing WinLossWeek. Register now.

Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and experienced practitioners to explore strategies, tools, and best practices for effective win-loss analysis.

Read More →
The State of Win-Loss Survey

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey. The goal of the survey is to capture meaningful trends and insights related to win-loss analysis. Participants will receive free access to the published findings, and free registration to WinLossWeek.

Read More →
Start Winning More
TALK WITH US