After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

We’re excited to announce a handful of powerful new features in the Clozd Platform. 

We’re thrilled to announce Workflows, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.

Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

Win-loss analysis delivers the insights you need to identify your real competitors, maintain a competitive advantage, and meet your customers’ needs.

Learn how collecting the right data and understanding your customers’ journey can help you predict—and prevent—customer churn and improve retention.

Discover how leveraging customer feedback can transform your business strategy, enhance product alignment, and drive revenue.

Discover how integrating win-loss analysis into your sales enablement strategy can transform B2B sales success.

An efficient win-loss analysis program captures buyer feedback that is targeted, fresh, and shared broadly across your entire company.

Flex Interviews from Clozd meet your buyers where they are—any time, any place—so you can easily collect impactful, unbiased feedback at scale.

Smart Tags from Clozd enable users to customize specific keywords and receive notifications when those words are mentioned in interviews or surveys.

Effective win-loss analysis aligns your team around customer needs and sets your company apart as a group that cares, listens, and acts.

Understanding why you continue to win and lose—not why you initially won and lost—is the key to reducing churn and improving your net retention.

What does it take to build an impactful and scalable win-loss analysis program? This post takes you step by step through that process.

Don’t let common challenges slow your win-loss analysis program down. Learn how to drive engagement and grow your program organically.

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

Many clients are eager to push competitive insights from Clozd into dynamic battlecards that can help their sales teams win competitive deals.

We’re well into 2024, and after launching Flex Interviews in February, we’re excited to roll out a handful of new products as we continue to innovate and work to meet our clients’ ever-evolving needs.

If your win-loss strategy is completely reliant on the accuracy of your CRM data, chances are you’ll quickly be headed down the wrong path.

Proper win-loss analysis helps companies accurately answer two questions: What are we doing well, and what are we doing poorly?

Manual approaches to win-loss analysis are a thing of the past. The future of win-loss analysis is about harnessing generative AI to power a continuous flow of win-loss insights for your organization.

Win-loss data is only valuable when it’s in the hands of someone who can actually take action. Learn how to share insights broadly to drive change.