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What Is Product Marketing? Everything You Need to Know

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. This article explores the current definition of the role and the responsibilities of a product marketer.

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Make Win-Loss Analysis More Impactful with Executive Sponsorship

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved with win-loss programs early on we've found that win rate initiatives based on program findings are implemented faster and better.

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Prioritize Getting Started, Not Being Perfect With Win-Loss Programs

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started. You'll learn critical optimizations that you may have been completely unaware of before you started. Launch sooner and iterate more.

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Turn Win-Loss Data Into Actionable Insights

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

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Why You Should Build An Operational And Ongoing Win-Loss Analysis Program

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want on an ongoing basis, the more you can provide it to them.

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A Framework for Creating the Right Win-Loss Analysis Questions

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

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John D'Agostino Joins Clozd's Board of Directors

Clozd welcomes John D’Agostino as an Independent Director on our Board of Directors. D’Agostino is the former Head of Global Sales at Qualtrics and we’re excited to have his B2B experience and insight as we build the win-loss category.

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Announcing WinLossWeek. Register now.

Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and experienced practitioners to explore strategies, tools, and best practices for effective win-loss analysis.

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The State of Win-Loss Survey

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey. The goal of the survey is to capture meaningful trends and insights related to win-loss analysis. Participants will receive free access to the published findings, and free registration to WinLossWeek.

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The Best Product Doesn’t Always Win

Having a great product is indisputably one of the best ways to lead the market. But great products alone don’t make for a winning company. Here are three ways we commonly see companies fail to achieve product/market fit despite having a very high-quality product.

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Building the Business Case for Win-Loss Interviews

In this blog post we explore 4 helpful tips for building the business case for a win-loss interview program. These tips come from a recent webinar by Clozd that featured product marketers from Code42, PSI, and Sauce Labs.

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Fixing Win-Loss Reporting in Salesforce: Part 3

Part 3 of our mini-series: If your organization is not taking action on win-loss findings, you may be suffering from one or more of these root causes.

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Fixing Win-Loss Reporting in Salesforce: Part 2

Part 2 of our mini-series: If your sales reps are not participating in your win-loss program, you may be suffering from one or more of these root causes.

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Fixing Win-Loss Reporting in Salesforce: Part 1

Part 1 of our mini-series: If the data you are collecting from your internal win-loss program is not insightful, you may be suffering from one or more of these root causes.

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Daryl Pinkal Joins Clozd as Chief Technology Officer

Clozd welcomes Daryl Pinkal as Chief Technology Officer. A veteran of the market research technology space, Daryl will help drive product and technical innovation as Clozd continues its mission to redefine the win-loss category.

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Winning in an Economic Downturn: Part 2

Part 2 of 2. Companies that double-down on win-loss analysis, during economic downturns, are able to avoid missteps, adapt on the fly, and come out ahead.

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Winning in an Economic Downturn: Part 1

Part 1 of 2. As the world grapples with the effects and uncertainty of COVID-19, businesses are feeling the pressure. In spite of the challenges, solid businesses should sense an opportunity. Here are 6 tips for winning during an economic downturn.

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Being Flexible in a Win-Loss Interview

After conducting thousands of interviews with our clients’ won, lost, and churned accounts, we’ve developed strategies to allow participants to provide feedback in a way that strikes the right balance between structure and flexibility.

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Pricing Strategy: What Does “Too Expensive” Really Mean?

Many buyers say that a client’s solution was just too expensive. In these situations, Clozd consultants dig deeper to understand what "too expensive" actually means. This blog post highlights five deeper customer concerns which may be masked by the generic statement, “it’s just too expensive.”

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Poll: Current State of Win-Loss Analysis?

At the Product Marketing World series of events, Clozd has administered a poll to attendees to find out the current state of win-loss analysis at their respective organizations. Surprisingly, only 2% of product marketers believe their company has achieved org-wide clarity and alignment about why sales opportunities are won and lost.

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Win-Loss Analysis: 5 Benefits for Competitive Intelligence Leaders

During a recent webinar, three Competitive Intelligence professionals from Tableau, VMware, and Zuora shared insights on the bankable value-adds of a third-party win-loss interview program.

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Win-Loss Analysis: 4 Tips for Sales Leaders

During a recent webinar with Clozd, Josh Ellars (Head of Marketing & Sales Enablement, OpenGov) shared four tips for sales leaders who are looking to leverage win-loss analysis to improve sales performance.

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Our Sales Win Rate is . . . What Exactly?

Win Rate. You know the number. Or, maybe you don’t. What exactly does it mean? Are there more ways than one to calculate it? How can it impact your business? To understand how win rate affects critical business strategy, first we need to understand the what and why of win rate.

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Win-Loss Analysis: 3 Channels of Insight

There are 3 channels or sources of win-loss insight: CRM data, sales team feedback, and buyer feedback. The three sources aren’t created equal (hint: buyer feedback is the best) but there can be value in all of them.

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Why Churn Interviews Matter

In business relationships, losing a potential sale is quite different from seeing a long-time customer walk away. In contrast to win-loss interviews, churn interviews explore the deeper perspectives of experienced users who have decided to terminate their relationship with you.

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