Tips, strategies, and insights to boost your win rate

Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.

A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

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Comparing competitive intelligence platforms: Which is best?

Many clients are eager to push competitive insights from Clozd into dynamic battlecards that can help their sales teams win competitive deals.

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Clozd product updates: Churn Analysis, Deal Drawer, and more

We’re well into 2024, and after launching Flex Interviews in February, we’re excited to roll out a handful of new products as we continue to innovate and work to meet our clients’ ever-evolving needs.

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How win-loss data helps you identify your actual competitors

If your win-loss strategy is completely reliant on the accuracy of your CRM data, chances are you’ll quickly be headed down the wrong path.

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Film study: Using win-loss analysis to boost your win rate

Proper win-loss analysis helps companies accurately answer two questions: What are we doing well, and what are we doing poorly?

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Utilizing automation and AI to elevate your win-loss program

Manual approaches to win-loss analysis are a thing of the past. The future of win-loss analysis is about harnessing generative AI to power a continuous flow of win-loss insights for your organization.

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Don't silo your win-loss data: How to drive org-wide change

Win-loss data is only valuable when it’s in the hands of someone who can actually take action. Learn how to share insights broadly to drive change.

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Headspace partners with Clozd to identify their clients’ unique mental health needs

On the heels of a mid-pandemic merger and subsequent rebrand, Headspace continues to rely on competitive insights from Clozd to add depth to its research and confidence to its strategic decisions. 

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Clozd launches Flex Interviews to help companies uncover rich insights at scale

Flex Interviews revolutionize asynchronous buyer feedback collection, empowering organizations to scale their win-loss programs with powerful buyer insights.

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Acquia uses win-loss insights to turn their weaknesses into strengths

Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.

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Clearbit relies on win-loss analysis to increase buyer empathy, guide its product roadmap

Clearbit has taken a product-centric approach to win-loss analysis, and they've relied on unbiased customer feedback—provided by Clozd—to improve both product adoption and customer retention.

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Win-loss analysis data is like game tape for sales professionals

Just like the best sports teams, top sales teams never miss a chance to review their game tape. 

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Clozd-Gong partnership delivers 360-degree view of the buyer experience

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

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Calendly leads the way in building an impactful, collaborative win-loss analysis program

Calendly worked with Clozd to meticulously build out their win-loss program that has reliably delivered valuable insights to teams throughout their organization.

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Alteryx leverages Clozd’s win-loss data to guide company strategy

How Alteryx uses win-loss data from Clozd to build a robust, voice-of-the-customer (VoC) feedback loop.

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Clozd + Crayon Integration

Clozd, the leading provider of win-loss analysis technology and services, has partnered with Crayon, the premier competitive intelligence platform.

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Win-Loss 101: How to effectively schedule win-loss interviews with your buyers | Part 3 of 6

Find out how the top win-loss analysis experts schedule win-loss analysis interviews buyers, and ensure they show up to provide honest feedback about their buying experience.

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How Xactly uses win-loss data to reduce churn

Find out how Xactly is using Clozd to perform customer retention interviews to decrease churn and more consistently hit revenue goals.

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The evolution of a win-loss analysis program

Successful companies are constantly evolving and improving their win-loss analysis efforts. Where does your company fall on the win-loss maturity curve?

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The true ROI of win-loss analysis

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say ...

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Pricing strategy: What does “too expensive” really mean?

When a closed-lost buyer says your solution is "too expensive," or they "don't have budget," what do they really mean? This article shows you what buyers truly mean when they don't buy due to price.

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Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

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5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

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Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

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