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Win-Loss Survey Solution That Turns Guesswork Into Data
Surveys from Clozd help you collect additional win-loss data and reach a broader, more representative sample of your pipeline.
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Surveys deliver useful quantitative data
Clozd augments our qualitative interviews through user-friendly survey capabilities. Surveys are useful for tracking high-level trends that can help you determine where to focus your interviews.
As a best practice, we recommend using surveys to solicit feedback from any buyers you do not plan to interview.
How it works
Depending on the makeup of your sales pipeline (deal size, volume, and complexity) you may consider supplementing your live interviews with surveys.
Our template makes it really easy for you to send out short, accessible surveys that deliver scalable buyer feedback.
You can then conveniently review your survey responses inside the Clozd Platform and export them to find additional insights.
The power of surveys
Fill in the gaps
Surveys enable you to connect with customers that might not merit a live or asynchronous interview.
Customize your questions
Add customized questions—including open-text questions—to get the win-loss data you need.
Enrich your insights
Combining the data you capture from surveys with your in-depth interview feedback, you’ll be able to paint a complete picture of your clients’ objectives and pain points.
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Clozd feedback channels
The richest insights always come from live buyer interviews, though asynchronous interviews and surveys also provide specific benefits. The best programs usually incorporate a mix of all three.
Live Interviews
High participation rates
The most powerful insights
Adaptive and in-depth
Live Interviews
Flex Interviews
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Rich, qualitative insights captured at scale
Agile and flexible solution for end users
Flex Interviews
Surveys
Automated surveys offer convenience through a quantitative mechanism
Collect data on a wide scale
Surveys
Interested in learning more about our products and services?
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Industry-leading solutions
The #1 win-loss platform on G2
Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.
7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
©2026 Clozd Inc.
Resources
©2025 Clozd Inc.