Increase win-rate revenue

According to Gartner, win-loss analysis can help boost win rates by up to 50%—though we think 15% is a more reasonable place to start.

“We are sporting a 50%+ win rate, up from the 30% range in the pre-Clozd era.” (67%+ increase in win rate)
Craig Clark | CMO at Riskalyze

Identify win-back opportunities

We find that 1 in 10 closed-lost deals represent legitimate win-back opportunities. Once those deals are identified, a reasonable win-back rate is about 20%.

Keep at-risk customers

Most companies assume they know which of their clients are at risk. We've found that an additional 1 in 20 clients are also at risk of churning. Once those clients are identified, a reasonable retention rate is about 20%.