Clozd win-loss revenue calculator

Use this calculator to see how much you can increase your revenue through win-loss analysis with Clozd. Try it out for your whole pipeline or just a segment of your business. You can also connect with a Clozd win-loss expert to build out your own custom win-loss program and see what your specific ROI could be.

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Win-rate details

Deals won

Deals lost

Average deal size

Win rate with Clozd

Total new revenue

Increase in deals won

Breakdown of increased revenue

The total new revenue shown above is a combination of the three primary ways that win-loss programs drive revenue for our clients. Check out those categories below—and feel free to use the sliding scale to modify the results based on different win rates.

Increase win-rate revenue

According to Gartner, win-loss analysis can help boost win rates by up to 50%—though we think 15% is a more reasonable place to start.

Expected win-rate increase

15%

Deals impacted

Identify win-back opportunities

We find that 1 in 10 closed-lost deals represent legitimate win-back opportunities. Once those deals are identified, a reasonable win-back rate is about 20%.

Expected win-back percentage

20%

Deals impacted

Keep at-risk customers

Most companies assume they know which of their clients are at risk. We've found that an additional 1 in 20 clients are also at risk of churning. Once those clients are identified, a reasonable retention rate is about 20%.

Expected percentage of at-risk customers

20%

Deals impacted

Summary

Win rate with Clozd

Total new revenue

Increase in deals won

Increased win rate

Deals impacted

Win-back opportunities

Deals impacted

At-risk customers

Deals impacted

A formal and rigorous win-loss analysis program enables better segmentation, product strategy choices, and sales enablement. Those that take a more comprehensive approach have seen a 15 to 30% increase in revenue and up to 50% improvement in win rates.”