win-loss analysis with clozd

Now is the time to win more

In this economy, every deal counts. To win more, you need better answers about why you win and lose. You need Clozd.

introducing clozd

How does Clozd help you win more?

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities. It’s an essential practice for any organization that wants to improve its sales win rate. If you have a sales team and a CRM system, then you should be conducting disciplined win-loss analysis on an ongoing basis.

Clozd analyzes the outcomes of closed opportunities to uncover the driving trends behind those wins and losses. The data-driven clarity about why you win and lose helps you maximize your win rate, keep pace with evolving buyer needs, and identify win-back opportunities.

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learn win-loss

The Clozd win-loss process. How you’ll keep winning.

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We're building the future of win-loss analysis

Clozd is the leading innovator in the win-loss category. We've created an entirely new way for businesses to deeply understand their strengths and weaknesses, and make strategic decisions to improve their weaknesses and double down on their strengths.

Supporting you to do your best work

We believe that good ideas can come from anywhere—no matter the job title, or what team you are on. All of our leaders are approachable and empathetic.

We want to give you opportunities to grow, shine, and meaningfully contribute in a way that aligns with your values without having to sell your soul to "The Man."

I love working at Clozd. I feel like my contributions are valued and truly make a difference in determining the success of the company. That feeling and culture makes it so I never want to leave."

Name | Sales Director

benefits of clozd

The value of win-loss analysis for your team

Winning is a collective effort, and Clozd delivers critical revenue intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50% (Gartner).

Product Marketing
Sales Ops

Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami
President of Worldwide Field
Operations, Riskified

You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”

Stacey Wright
Product Marketing Manager,

We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”

James Erickson
Market Intelligence Manager,


A team (and insights) you can trust

With Clozd, you’ll have a dedicated expert to help you scope, implement, and execute your win-loss program. Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.

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Real-time win-loss analysis at scale

Win-loss at scale is impossible without purpose-built technology. The Clozd Platform integrates with your CRM, automates data collection, synthesizes key insights, and engages your key stakeholders. It’s the only solution that can deliver comprehensive, continuous win-loss analysis for the global enterprise.

Check It Out

Looking for tips and best practices? Need help building a business case? Clozd can help. Get answers to commonly asked questions and access valuable content like The Definitive Guide to Win-Loss Analysis and The State of Win-Loss Analysis Report.

Helpful resources

We provide B2B solutions in every industry, including:

Software & Technology


Healthcare & Life Sciences

Hardware & Manufacturing

Professional Services & More

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

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Churn Analysis

Boost customer retention by partnering with Clozd

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Steve Singh
VP of sales at instructure

WHy they buy podcast - Episode 4

Catch me if you can.

Watch the newest episode about blah blah blah and learn how to blah blah blah starting blah blah.

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing