Winning in an Economic Downturn
Part 2 of 2
In Part 1 of this article, we explored how great companies focus on more than just survival during a downturn. They focus on winning. Small gains during a downturn are magnified when the economy recovers.
More than ever, you need to understand the nuances of each won and lost opportunity. Leaders need to be continuously “tuned in” to why the business is winning and losing.
One of the reasons why I love “win-loss analysis” as a category is that we help companies refine and improve their operational efficiency. Effective win-loss analysis - especially during a downturn - increases sales productivity, optimizes product development, exposes gaps in pricing models, and drives strategic alignment around how to win more customers.
To learn how to conduct effective win-loss analysis, download our guide.
Companies that double-down on win-loss analysis during a downturn are able to avoid missteps, adapt on the fly, and come out ahead. Here are some specific examples of how you can leverage win-loss analysis to ensure you’re on the winning side coming out of the downturn:
A small investment in win-loss analysis will enable you to multiply your gains during the downturn and emerge as a leader on the upswing. Don’t waste time, start now.
Review Part 1 of his article by clicking here.