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Solutions
Win more revenue by understanding deeply why your buyers buy and customers churn.
Product
Clozd's tech and people help you drive strategic change from win-loss insights.
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churn analysis with clozd
Don’t let churn sneak up on you
You work so hard to acquire new customers—and it’s our goal to help you keep them. Churn analysis with Clozd delivers the insights you need to identify at-risk accounts and boost customer retention.
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Increase renewal revenue
A churn analysis program powered by our expertise and technology provides the roadmap you need to increase renewal revenue.
Identify win-back opportunities
Our churn interviews often uncover opportunities to win customers back, and then we help map out ways to recapture that lost revenue.
Improve retention rates
Gaining a deep understanding of the reasons your customers leave will help you focus on the best ways to get them to stay.
How Xactly used churn interviews to identify and save at-risk accounts
Xactly worked with Clozd to interview former and at-risk customers to better understand why clients were not renewing. The data they acquired helped them:
Nearly eliminate churn with high-value clients
Increase their confidence by confirming assumptions about why some clients were at risk
Discover opportunities to improve processes and better serve their customers
Build goodwill by showing that they truly care about their customers' success
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Sometimes we go into an interview thinking that we know how the customer is going to respond [...], and they actually brought up a topic that we were not aware of that was a concern. You can't act on something unless you know about it. Now, we can have an action plan to help the customer in an area that we weren't aware of.”
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Eliminate the high cost of customer churn
The cost of acquiring new customers is 5x higher than the cost of retaining the customers you already have. While continual acquisition efforts allow you to increase the amount of customers you have, customer retention allows you to maximize the value of customers you have already captured. There are two primary ways Clozd performs churn analysis:
Interviews with churned clients to uncover the reasons they decided to leave
“Stay” interviews with existing clients to diagnose the ways you’re meeting (and falling short of) their expectations
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There have been a number of these stay interviews that have helped to highlight areas we weren’t really aware of. And we've been able to very quickly pivot and change our approach to make sure that we're able to go back and address those areas.”
Kathy Hassett | Vice President of Customer Success and Renewals
Outstanding means of understanding why you win and lose."
Name | Sales Director
Our process
The methodology for Clozd’s churn programs mostly mirrors the strategy for our win-loss programs.
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A trained win-loss expert conducts unbiased interviews with your at-risk and churned customers.
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Clozd transcribes and tags your churn interview to highlight the most important trends.
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Use the Clozd Platform’s dynamic reporting and Slack integrations to get the right data to the right leaders.
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Make changes in your business based on honest customer feedback and watch retention improve.
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Clozd helps us uncover the root causes behind attrition and identify at-risk clients so that we can take action and increase client retention.”
Brian Stucki | President & COO
Outstanding means of understanding why you win and lose."
Name | Sales Director
Customized program design
We design custom churn analysis programs based on the unique needs and goals of each customer. Our team will help you refine your churn analysis strategy, ask the most insightful questions, target the right departed accounts, leverage the most valuable data sources, engage your key stakeholders, and more.
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Churn Analysis EXPERTS
Better insights and more data
Clozd goes straight to the source—actual decision makers—to find out why they decided not to renew. Our churn experts conduct probing, adaptive interviews with your lost customers to uncover the critical themes and factors that drove their decisions to leave.
Learn MoreThe Clozd Platform
Easily digest and analyze churn findings
The Clozd Platform integrates with your CRM, automates data collection, and allows unlimited users to easily analyze churn trends. Its user-friendly interface provides a quick, clear view of why customers leave. Our platform allows you to:
See overall trends
Automate churn analysis feedback
Uncover the Decision Drivers
Dig deeper on every deal
Recapture win-back opportunities
Explore competitive insights
Learn what Decision Drivers are affecting churn.
Understand the data points behind renewal rates.
Platform compatibility
Rating count: 22
Average rating: -.52
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Ready to get started?
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With Us
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Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
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Clozd helps us understand, with confidence, why we win and lose deals."
Amelie Sutsakhan
| Senior Product Marketing Manager at LaunchDarkly
Every review from Clozd that I read teaches me new ways to improve our sales process.
James Erickson
| Head of Market Intelligence at AppFolio
Depth of knowledge we could never achieve on our own."
Gary C.
| VP of Product Marketing
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