churn analysis with clozd

Don’t let churn sneak up on you

You work so hard to acquire new customers—and it’s our goal to help you keep them. Churn analysis with Clozd delivers the insights you need to identify at-risk accounts and boost customer retention.

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Increase renewal revenue

A churn analysis program powered by our expertise and technology provides the roadmap you need to increase renewal revenue.

Identify win-back opportunities

Our churn interviews often uncover opportunities to win customers back, and then we help map out ways to recapture that lost revenue.

Improve retention rates

Gaining a deep understanding of the reasons your customers leave will help you focus on the best ways to get them to stay.

Customer Story

How Xactly used churn interviews to identify and save at-risk accounts

Xactly worked with Clozd to interview former and at-risk customers to better understand why clients were not renewing. The data they acquired helped them:

Nearly eliminate churn with high-value clients

Increase their confidence by confirming assumptions about why some clients were at risk

Discover opportunities to improve processes and better serve their customers

Build goodwill by showing that they truly care about their customers' success

Sometimes we go into an interview thinking that we know how the customer is going to respond [...], and they actually brought up a topic that we were not aware of that was a concern. You can't act on something unless you know about it. Now, we can have an action plan to help the customer in an area that we weren't aware of.”

Nancy White | Vice President of Customer Success at Xactly Corp
Customer Story

Eliminate the high cost of customer churn

The cost of acquiring new customers is 5x higher than the cost of retaining the customers you already have. While continual acquisition efforts allow you to increase the amount of customers you have, customer retention allows you to maximize the value of customers you have already captured. There are two primary ways Clozd performs churn analysis:

Churned Interviews

Interviews with churned clients to uncover the reasons they decided to leave

Stay Interviews

“Stay” interviews with existing clients to diagnose the ways you’re meeting (and falling short of) their expectations

There have been a number of these stay interviews that have helped to highlight areas we weren’t really aware of. And we've been able to very quickly pivot and change our approach to make sure that we're able to go back and address those areas.”

Kathy Hassett | Vice President of Customer Success and Renewals

Outstanding means of understanding why you win and lose."

Name | Sales Director

Churn analysis

Our process

The methodology for Clozd’s churn programs mostly mirrors the strategy for our win-loss programs.

A trained win-loss expert conducts unbiased interviews with your at-risk and churned customers.

Clozd transcribes and tags your churn interview to highlight the most important trends.

Use the Clozd Platform’s dynamic reporting and Slack integrations to get the right data to the right leaders.

Make changes in your business based on honest customer feedback and watch retention improve.

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Clozd helps us uncover the root causes behind attrition and identify at-risk clients so that we can take action and increase client retention.”

Brian Stucki | President & COO

Outstanding means of understanding why you win and lose."

Name | Sales Director

Customized program design

We design custom churn analysis programs based on the unique needs and goals of each customer. Our team will help you refine your churn analysis strategy, ask the most insightful questions, target the right departed accounts, leverage the most valuable data sources, engage your key stakeholders, and more.

Churn Analysis EXPERTS

Better insights and more data

Clozd goes straight to the source—actual decision makers—to find out why they decided not to renew. Our churn experts conduct probing, adaptive interviews with your lost customers to uncover the critical themes and factors that drove their decisions to leave.

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The Clozd Platform

Easily digest and analyze churn findings

The Clozd Platform integrates with your CRM, automates data collection, and allows unlimited users to easily analyze churn trends. Its user-friendly interface provides a quick, clear view of why customers leave. Our platform allows you to:

See overall trends

Automate churn analysis feedback

Uncover the Decision Drivers

Dig deeper on every deal

Recapture win-back opportunities

Explore competitive insights

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Learn what Decision Drivers are affecting churn.

Understand the data points behind renewal rates.

Platform compatibility

Rating count: 22
Average rating: -.52

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

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Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

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Clozd Platform

The Clozd Platform helps your business win more

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing