The Clozd Platform

The most powerful platform for rich feedback

Clozd helps you capture rich feedback, analyze it with purpose-built AI tools, and deliver insights that guide critical decisions.

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Collect feedback

Gather insights from the voices that matter most.

Analyze data

Turn unstructured feedback into usable intelligence.

Deliver insights

Share findings using Slack, email, and more.

One of the great things about partnering with Clozd is that our product and engineering teams now have the ability to really go deeper in those interviews and inspect the areas they wanted to explore further, to fully understand the customer’s perspective.”
Shane Evans | Chief Revenue Officer
The Clozd Platform

The Clozd Platform powers real use cases

Win-loss analysis

Uncover the real reasons you win and lose.

Onboarding feedback

Automatically collect post-launch input from end users.

Midpoint check-ins

Track account sentiment—without extra meetings.

Retention analysis

Quickly uncover churn and renewal drivers.

Product research

Use feedback to validate features and identify gaps.

Market research

Test new segments using your existing contacts.

FAQs
Do I need to integrate with my CRM to use Clozd?
Not necessarily. You can use Clozd without an integration, but connecting to your CRM unlocks richer context, enables features like Workflows to automate outreach, and gives you analytics on participation rates—such as how many people are scheduling or completing interviews. For maximum impact, we highly recommend integrating.
Can I customize the platform for my use case?
Yes. The Clozd Platform powers all types of qualitative research—far beyond win-loss analysis. From churn analysis to CX check-ins, retention programs, product research, and more, Clozd adapts to your industry, customer journey, and goals. With custom labels, multi-program management, and flexible launch points, you can capture rich, candid feedback from any meaningful moment in the customer journey.
What kind of support will I get?
Every Clozd account includes access to our customer success team, onboarding resources, and best practices. For managed programs, you’ll be paired with a dedicated team of MBA-level experts who design your program, guide you through onboarding, and help manage key parts of execution as needed—so you can focus on the insights, not the logistics.
Can I just buy the software?
Absolutely. We offer software-only plans for teams who prefer to run their own interviews and analysis, and we have customers across the full spectrum—from fully DIY to fully managed service. You can always add expert services later if your needs change.
Do I have to use AI features, and how secure is my data?
It’s your choice, and your data is extremely secure. Features like Ask Clozd, automated tagging, and transcription are fully optional—you decide where AI adds the most value to your workflow. Clozd is also built with privacy and control in mind: Your data is never used to train external models, and you decide exactly who can access each insight.

Connect with a member of our team

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Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

tableau
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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

tableau
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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

tableau
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

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Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

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It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

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