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Start your win-loss journey
Access Clozd’s win-loss toolkit
We believe that direct buyer feedback is the best way to uncover the real reasons you win and lose business. At Clozd, we’ve interviewed tens of thousands of buyers and spent years developing industry-leading strategies to run win-loss programs—and we want to share that expertise with you through our win-loss toolkit.
This toolkit provides the resources you need to take the first steps toward building your own win-loss analysis program.
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Definitive Guide to Win-Loss Analysis
Get a comprehensive overview of everything you need to create your own win-loss program.
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State of Win-Loss Analysis Report
Explore how real companies are seeing real value from their win-loss analysis programs.
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Ask Clozd AI
Our AI-powered search tool instantly analyzes your win-loss data and delivers personalized insights, turning your buyer feedback into actionable intelligence.
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Free Interview
Experience the power of unbiased buyer feedback for one of your own deals—for free!
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Clozd helps us understand, with confidence, why we win and lose deals."
Ike Nwabah | VP of Marketing
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Every review from Clozd that I read teaches me new ways to improve our sales process.
Tripp R. | Global Competitive Insights Manager
Depth of knowledge we could never achieve on our own."
Gary C. | VP of Product Marketing
