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Solutions
Win more revenue by understanding deeply why your buyers buy and customers churn.
Product
Clozd's tech and people help you drive strategic change from win-loss insights.
Resources
Company
Win more revenue by understanding deeply why your buyers buy and customers churn.
Clozd's tech and people help you drive strategic change from win-loss insights.
Clozd collects feedback directly from your buyers and automates the process of sharing those insights with key stakeholders throughout your organization. This empowers you to meet your buyers' specific needs, drive org-wide clarity, and boost your win rate.
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The Clozd Platform automates the collection, analysis, and delivery of win-loss insights, helping you to channel the voice of your customer into the everyday rhythm of your business.
Direct buyer feedback enables you to prioritize your initiatives and adapt accordingly to gain a competitive advantage.
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Clozd identifies specific factors that had the biggest impact on your buyer's final decision.
The Clozd Platform automates the delivery of win-loss insights, making it easy to engage key stakeholders and drive strategic alignment.
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[Clozd] is a really rich source of voice-of-the-customer insights, where if we’re trying to test a hypothesis or do some research, we can use win-loss to pull some anecdotal evidence and some powerful quotes that can change a decision-maker’s mind just by seeing that perspective.”
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Here’s a small sample of ways you can impact revenue through win-loss analysis.
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Beyond helping our customers improve their win rates, Clozd also surfaces a number of other avenues for them to increase their revenue—win-back opportunities, churn reduction, expansion opportunities, and more. On average, our customers attribute a $3.7M increase in revenue thanks to their partnership with Clozd, which equates to an ROI of 8,500%.
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"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
Craig Clark
| CMO
We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."
Tom Kahl
| CRO
Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"
Understand your buyers
Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.
That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”
Brady Tengberg
| Director of Revenue StrategyExplore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With UsTry out Clozd for free to analyze one of your own wins or losses.
Try Clozd Free
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