Data analysis

Leveraging unparalleled 
win-loss technology

We power win-loss analysis with the Clozd Platform—innovative software that automates the end-to-end process and provides ongoing, org-wide visibility into why you really win and lose.

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the clozd platform

Your hub for win-loss insights

Every feature within the Clozd Platform is designed to deliver the most insightful win-loss data at scale. Our automated process of collecting, analyzing, and organizing win-loss data eases the logistical burden of running your own win-loss analysis program.

Conducting the interview

Interviews are the best way to get meaningful buyer feedback, and Clozd has streamlined that process.

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Recording and transcribing the conversation

Industry-leading technology enables us to quickly deliver clean, professional-grade interview transcripts.

Analyzing the data

We use generative AI to help identify Decision Drivers, highlight themes and quotes, tag keywords, create a summary, and more.

The Clozd Platform automates the process of sharing win-loss insights throughout your organization.

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decision drivers

Uncover key factors and trends

Clozd identifies specific factors that had the biggest impact on your buyer's final decision. We call these Decision Drivers. These drivers help you identify both strengths and weaknesses in the way you build, market, and sell your product.

Use customer feedback to prioritize strategic initiatives

Understanding Decision Drivers is critical because it enables you to make informed decisions that align with your goals and objectives. By identifying and prioritizing the most important Decision Drivers, you can focus your resources and efforts on the areas that will have the greatest impact on your success.

Aggregate the data

Over time, the Clozd Platform aggregates and visualizes the most common Decision Drivers, giving you visibility into important trends. You can also filter the data to specific products, timelines, deal sizes, and more.

[I like Clozd’s] Decision Driver data. I like that we can filter the dashboard by wins and losses. The fact that we can drill down into categories and see verbatim feedback that has been collected is hugely valuable. It makes the data really actionable.”

Adella Jarvis | Senior Product Manager

Content & keyword tagging
Dig deeper on every deal

Read or listen to the full buyer interview.

Make comments and tag keywords or custom themes to highlight feedback to other stakeholders.

Use deal-level insights to educate your team and drive strategic initiatives.

Competitor Analysis
Explore competitive insights

The Clozd Platform makes it easy for you to drill down to see why you win and lose versus your biggest competitors or how your win rate has changed over time—and what’s driving it.

By utilizing feedback from actual prospects, you’ll gain a deeper understanding of who you’re commonly competing against—and how your strengths and weaknesses stack up in comparison.

This analysis and information will help you drive strategic change throughout your company.

Beginner Flow
powerful Integrations
Distribute insights at scale

Once your win-loss reports and dashboards are ready, our system automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. Another key feature is your ability to export your data via API to tools like Tableau or Domo.

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

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Data Collection

Uncovering impactful
win-loss insights

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Share win-loss data

Easily organize and distribute buyer feedback

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing