Clozd combines the data you already have—from your CRM, call recordings, and more—with the buyer intelligence we provide through interviews and surveys to provide ongoing, org-wide visibility into why you really win and lose.Talk With Us
Clozd imports and analyzes the data you already have in order to create a tailored plan for your win-loss outreach.
Before your interviews, Clozd helps you import your CRM data, call recordings, and more to analyze the health of your pipeline and expose underperforming segments.
Once we've identified areas for improvement, our industry-leading platform will power your buyer outreach and feedback collection.
You’ll determine the appropriate feedback channel for each deal—whether interviews, surveys, or sales rep feedback.
As your deals close, your buyers will be enrolled in personalized email sequences to maximize participation.
Clozd's win-loss programs automate feedback collection and analysis, creating a continuous stream of insights that flow back to all relevant stakeholders.
Buyer interviews are the best way to get meaningful feedback from your prospects and customers. Clozd’s unrivaled combination of technology and services delivers useful, user-friendly feedback in real time.
Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
Interviews typically last 25–30 minutes and boast significantly higher participation rates than surveys.
Clozd develops a custom interview guide for each client to ensure coverage of key topics.
Flexible interview options are designed to fit your company’s objectives and budget.
Each program is led by an experienced program manager who acts as an extension of your team—they’ll learn your business, consult on program design, conduct win-loss interviews, help interpret the findings, and more. Click below to learn more about Clozd's program managers.Learn More
Automated win-loss surveys are about convenience. Clozd augments the qualitative interviews through robust survey (quantitative) capabilities, helping you collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.
Round out your understanding of critical wins and losses by interviewing your sales reps. Find out what transpired internally during the sales process. Capture the internal perspective, and gauge how in-tune your sales team is.
Delivering win-loss insights is a complex process, and we’ve interviewed tens of thousands of buyers and spent years developing the best ways to connect with, incentivize, and collect impactful feedback from your prospects and customers.
Clozd integrates with your CRM to automatically import your list of contacts into the Clozd Platform.
We then send a cadence of emails and enable your contacts to easily schedule an interview with our consultants. Our team is continually iterating to optimize our outreach and enable high participation rates.
Once an interview is conducted, our team ensures a turnaround time of less than two days—compared to 10+ days from most other vendors—so you can access your strategic insights as quickly as possible.
Clozd makes collecting, enriching, and analyzing win-loss insights easy by connecting to the software you already use every day.
These integrations create a direct and secure feed of all your opportunities, call recordings, and more into the Clozd Platform, which helps you capture the full picture of why you win and lose across your entire sales pipeline.