Churn Analysis

Clozd provides world-class services for churn analysis.

We help our clients design and execute effective churn analysis programs that uncover the key themes and trends behind client attrition - so they can increase renewal revenue and retention rates.


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Customized Program Design

Clozd designs custom churn analysis programs based on the unique needs and goals of each client. We’ll help you hone your churn strategy, ask the right questions, target the right departed accounts, leverage the right data sources, engage your key stakeholders, and more.

Probing, Adaptive Interviews

Clozd goes straight to the source - actual decision makers - to find out why they decide not to renew. Our talented consultants conduct probing, adaptive interviews with each buyer to uncover the critical themes and factors that drove their decision to leave.

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Clozd helps us uncover the root causes behind customer attrition and identify at-risk clients so that we can take action and increase client retention.

Brian Stucki | Head of Global Customer Success

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Tech-Enabled Processes

Clozd leverages cutting-edge tools and tech to optimize and streamline each program, including interview scheduling, transcription, incentivization, analysis, and more. Then, we publish the insights in real-time to stakeholders across your org via our innovative software.

Robust Analytics & Reporting

Clozd consultants carefully analyze and tag themes for each churn interview, enabling robust analytics and reporting over time. Our innovative portal makes it easy to track and share key themes, drill-down into key customer segments, and access custom reports.

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Meaningful Outcomes

Clozd dedicates experienced, full-time consultants to each client account to oversee program design and execution. Over time we’ll help you calibrate your approach, sharpen your focus, adopt key findings, and drive meaningful outcomes for your business - like higher retention rates.


It is obvious that Clozd’s interviewers understand our market, our company, and how to navigate an interview and adapt to each unique conversation with every customer. The quality of the interviews and process is awesome.

Josh Parenteau | Director of Market Intelligence

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Want to learn more about our churn analysis services? Let’s chat.