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Your buyers know exactly why you win and lose. Why aren’t you talking to them?
Easily uncover and analyze win-loss insights
No other solution gives you win-loss insights as quickly and conveniently as Clozd. We carefully analyze and tag themes from all the buyer feedback, and the Clozd Platform makes it easy to track and share these themes so you can quickly see why you’re winning and losing.
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Minimize weaknesses, enhance strengths
Doing win-loss analysis the right way with Clozd gives revenue-influencing teams the data they need to make meaningful strategic decisions. You’ll learn more about your weaknesses—and strengths—with unfiltered and unbiased feedback from your buyers. You can then create the right actions to improve.
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Create a culture centered on winning
When your entire organization is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centered on winning.
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Clozd has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”
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What could your custom win-loss program look like?
Collect unbiased and unfiltered buyer feedback
Clozd goes straight to the source—actual decision makers—to find out why they decided to buy (or not buy). Our win-loss experts conduct adaptive, in-depth interviews with each buyer to uncover the critical factors that drove their buying decisions—and then we deliver those insights 10x faster than our competition.
Partner with the industry’s top win-loss experts
Our experienced team of program managers will help you refine your win-loss strategy, ask insightful questions, target the right accounts, and leverage the most valuable data sources.
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Customized program design
We design custom win-loss analysis programs based on the unique needs and goals of your company. Our team will help you refine your win-loss strategy, ask the most insightful questions, target the right accounts, leverage the most valuable data sources, engage your key stakeholders, and more.
Easily analyze win-loss findings
We deliver win-loss insights through the Clozd Platform, which integrates with your CRM, automates data collection, and provides a quick, clear view of why you win and lose. Our platform allows you to:
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Utilize win-loss insights to drive org-wide strategy
Our user-friendly platform makes it easy to engage key stakeholders throughout your organization. The system alerts users each time deal-level feedback and summary reports are available, and the platform integrates with other systems—like Salesforce and Slack—to create moments of insight within the everyday tools your team already uses.
The org-wide value of win-loss analysis
Winning is a collective effort, and Clozd delivers powerful buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to capitalize on proven strengths and address critical shortcomings.
Get the truth about why your customers renew or leave—and then use that data to boost retention.
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Influence your product roadmap and help your sales team renew more deals.
Align your teams, make strategic decisions, and drive retention.
Create optimal strategies that improve retention outcomes for their business.
Drive changes to sales execution and enablement to help you truly connect with your customers.
Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.
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After Headspace's mid-pandemic merger with Ginger, they leaned on win-loss insights to guide their ensuing rebrand. Today, they continue to partner with Clozd to add depth to their research and understand what truly resonates with their clients.
Calendly worked with Clozd to meticulously build out their win-loss program, and over the last few years—and hundreds of interviews—that program has reliably delivered valuable insights to teams throughout their organization.
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Clozd helps us understand, with confidence, why we win and lose deals."
Ike Nwabah | VP of Marketing
Every review from Clozd that I read teaches me new ways to improve our sales process.
Tripp R. | Global Competitive Insights Manager
Depth of knowledge we could never achieve on our own."
Gary C. | VP of Product Marketing
