When you listen to your buyers, your

gets better

win rates

Win-loss analysis by Clozd provides detailed and unbiased feedback directly from your buyers—so you can make strategic decisions with confidence.

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Easily uncover and analyze win-loss insights

No other solution gives you win-loss insights as quickly and conveniently as Clozd. We carefully analyze and tag themes from all the buyer feedback, and the Clozd Platform makes it easy to track and share these themes so you can quickly see why you’re winning and losing.

Minimize weaknesses, enhance strengths

Doing win-loss analysis the right way with Clozd gives revenue-influencing teams the data they need to make meaningful strategic decisions. You’ll learn more about your weaknesses—and strengths—with unfiltered and unbiased feedback from your buyers. You can then create the right actions to improve.

Create a culture centered on winning

When your entire organization is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centered on winning.

Clozd has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”

Alissa Lydon | Product Marketing Manager

Outstanding means of understanding why you win and lose."

Name | Sales Director

Customized program design

We design custom win-loss analysis programs based on the unique needs and goals of your company. Our team will help you refine your win-loss strategy, ask the most insightful questions, target the right accounts, leverage the most valuable data sources, engage your key stakeholders, and more.


Better insights and more data

Clozd goes straight to the source—actual decision makers—to find out why they decided to buy (or not buy). Our win-loss experts conduct probing, adaptive interviews with each buyer to uncover the critical themes and factors that drove their buying decisions. Our process, tech, and team unite to deliver the most impactful win-loss insights at scale.

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The Clozd Platform

Easily digest and analyze win-loss findings

The Clozd Platform integrates with your CRM, automates data collection, and allows unlimited users to easily analyze win-loss trends. Its user-friendly interface provides a quick, clear view of why you win and lose across multiple deals—or you can dive deeper into a single deal. Our platform allows you to:

Monitor your win rate

Automate win-loss feedback

Uncover the Decision Drivers

Dig deeper on every deal

Explore competitive insights

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Learn what Decision Drivers are Affecting Churn

Understand the data points behind renewal rates.

Platform compatibility

Rating count: 22
Average rating: -.52

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

Explore how churn analysis can help your business win more.

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

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Clozd Platform

The Clozd Platform helps your business win more

Learn How

Churn Analysis

Boost customer retention by partnering with Clozd

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing