WIN-LOSS ANALYSIS

When you listen to your buyers, your

gets better

Your buyers know exactly why you win and lose. Why aren’t you talking to them?

Easily uncover and analyze win-loss insights

No other solution gives you win-loss insights as quickly and conveniently as Clozd. We carefully analyze and tag themes from all the buyer feedback, and the Clozd Platform makes it easy to track and share these themes so you can quickly see why you’re winning and losing.

Minimize weaknesses, enhance strengths

Doing win-loss analysis the right way with Clozd gives revenue-influencing teams the data they need to make meaningful strategic decisions. You’ll learn more about your weaknesses—and strengths—with unfiltered and unbiased feedback from your buyers. You can then create the right actions to improve.

Create a culture centered on winning

When your entire organization is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centered on winning.

Clozd has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”

Alissa Lydon | Product Marketing Manager
WIN-LOSS ANALYSIS
What could your custom win-loss program look like?
Collect unbiased and unfiltered buyer feedback

Clozd goes straight to the source—actual decision makers—to find out why they decided to buy (or not buy). Our win-loss experts conduct adaptive, in-depth interviews with each buyer to uncover the critical factors that drove their buying decisions—and then we deliver those insights 10x faster than our competition.

Partner with the industry’s top win-loss experts

Our experienced team of consultants will help you refine your win-loss strategy, ask insightful questions, target the right accounts, and leverage the most valuable data sources.

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Customized program design

We design custom win-loss analysis programs based on the unique needs and goals of your company. Our team will help you refine your win-loss strategy, ask the most insightful questions, target the right accounts, leverage the most valuable data sources, engage your key stakeholders, and more.

Easily analyze win-loss findings

We deliver win-loss insights through the Clozd Platform, which integrates with your CRM, automates data collection, and provides a quick, clear view of why you win and lose. Our platform allows you to:

Uncover key Decision Drivers
Explore competitive insights
Automate win-loss feedback
Dig deeper on every deal
Monitor your win rate
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Utilize win-loss insights to drive org-wide strategy

Our user-friendly platform makes it easy to engage key stakeholders throughout your organization. The system alerts users each time deal-level feedback and summary reports are available, and the platform integrates with other systems—like Salesforce and Slack—to create moments of insight within the everyday tools your team already uses.

benefits of clozd
The org-wide value of win-loss analysis

Winning is a collective effort, and Clozd delivers powerful buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to capitalize on proven strengths and address critical shortcomings.

Sales

Get the truth about why your customers renew or leave—and then use that data to boost retention.

Sale overview
Product Marketing

Influence your product roadmap and help your sales team renew more deals.

Product marketing overview
Executives

Align your teams, make strategic decisions, and drive retention.

Executives overview
Marketing

Create optimal strategies that improve retention outcomes for their business.

Marketing overview
Sales Ops

Drive changes to sales execution and enablement to help you truly connect with your customers.

Sale ops overview
Case Studies
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit

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Win-loss analysis

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Clozd Platform

The Clozd Platform helps your business win more

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Churn Analysis

Boost customer retention by partnering with Clozd

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing