Build your win-loss knowledge
This six-part series will help you build a solid foundation in win-loss analysis—the process of using in-depth, unbiased buyer feedback to identify your strengths and weaknesses and uncover the real reasons you’re winning and losing business.


Win-loss analysis is like film study. Great teams—both in sports and business—review their past performance to uncover the best ways to increase their chance at future success.

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

Direct buyer feedback is at the heart of everything we do at Clozd, so when we wanted to evaluate our performance, we followed our own advice and reached out to our customers.

Trella Health has used win-loss insights to improve sales coaching, objectively validate strategic assumptions, and build a company culture that's centered around the voice of their customers.

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.
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