Retention Analysis

Don’t let churn sneak up on you

Clozd helps you capture structured, qualitative customer feedback—so you can proactively address pain points, build loyalty, and increase retention.

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The clozd advantage

Discover the real reasons your customers stay loyal—and how to keep them coming back

Rich qualitative feedback helps you know why some customers stay and others leave—so you can address their challenges with the solutions they need.

Your customers are leaving

Clozd collects in-depth, structured feedback from customers who just renewed or churned—so you learn what really drove their decision.

There’s no internal consensus on why your customers leave

Clozd replaces speculation with real customer input—providing a single source of truth across your CS, product, and executive teams.

It’s difficult to pinpoint exactly where you need to improve

Use rich feedback to inform playbooks, pricing changes, roadmap prioritization, and CX improvements.

The were able to get to the core of some issues that current customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”

Rebecca Yang | VP of Engineering

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We have a lot of ideas and opinions inside the company about our product and why people buy it. And you can have really well-formed opinions, but ultimately you need a validation point—and Clozd provides the data we need to back it up.”

Tim Bowman | Head of Compete

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We’ve spoken with customers who had left Gong, and we've since seen great opportunities in driving internal discussions proactively. This is a good example of insight, action, and outcome—and it’s had a big impact on our churn and retention numbers.”

Shane Evans | Chief Revenue Officer

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How Clozd captures the truth behind every renewal

AI Interviews

Capture honest feedback from your champions, day-to-day users, or churned accounts about the value they’re seeing (or missing) from your product.

Flex Interviews

Live Interviews

Talk to key decision-makers to understand why they decided to stay or walk away. Uncover nuance that no checkbox survey could reveal.

Live Interviews

Powerful Tools

Your AI-powered hub for deep customer feedback

Turn rich implementation feedback into actionable insights with the Clozd's AI-driven platform.

Clozd Platform

Collect feedback

We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover the reasons customers stay or leave.

Analyze data

Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.

Deliver insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert services

We do the work—you enjoy the insights

Our experienced team makes your life easy by working together to deliver timely customer feedback at scale.

Expert services

Clear retention signals for every team

CS Director

Learn why your customers stay—or leave—and turn that into action.

Identify patterns behind retention decisions

Strengthen renewal plays with real buyer insight

Share what matters most across teams

Implementation for CS leaders

CRO

Use renewal feedback to protect revenue and guide expansion strategy.

Understand what’s driving account loss or growth

Inform pricing, packaging, and support investments

Improve sales-CS alignment for the next cycle

Retention feedback for CROs

Head of Product

Build products that keep customers coming back.

Hear what product gaps drove churn—or what made them stay

Validate roadmap priorities with feedback from churned accounts

Turn renewal insights into investment decisions

Retention feedback for product

FAQs

How does Clozd help us collect and act on retention feedback?

We talk directly to your customers—both those who just renewed and those who chose to leave. Using live or AI-powered interviews, we capture honest, structured feedback about what drove their decisions. Then we organize that feedback into themes, Decision Drivers, and shareable insights in your Clozd dashboard, so your team can spot patterns and take action.

What types of insights tend to emerge in retention interviews?

Retention interviews often uncover long-simmering product friction, onboarding breakdowns, or shifts in perceived ROI. These are issues that rarely show up in win-loss interviews or pulse surveys. They reveal how customer value eroded over time—and what you could have done to change the outcome.

What types of questions do you ask in a retention interview?

We focus on the decision itself—when it was made, who influenced it, and what factors shaped the outcome. That includes perceived ROI, product satisfaction, competitive alternatives, and internal-champion dynamics. The goal is to surface clear, actionable insights your team can use right away.

How have others used these insights to improve retention?

Many teams use Clozd to refine onboarding, close product gaps, and align their customer success and product teams. Clearbit, for example, used Clozd to guide product roadmap decisions and saw a 10% quarter-over-quarter improvement in gross revenue retention. Their executive team now reviews every interview to stay focused on solving the right problems.

My team says they already know why customers churn, so why do we need this?

Internal feedback is helpful, but it's often biased or incomplete. Clozd brings in the customer’s actual voice, helping teams see where assumptions don't match reality. That clarity helps you move from opinions to evidence and avoid repeating the same mistakes.

Will churned customers even respond to outreach?

Yes. In many cases, customers are more open to sharing feedback once the decision is behind them. Clozd manages the outreach and framing, making it clear that the goal is to learn, not resell. That approach—along with the prospect of talking with an objective third party—helps drive honest responses from the people who made the call.

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REVIEWS

Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

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Reviews

Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

Don’t let churn sneak up on you

Discover the real reasons your customers stay loyal—and how to keep them coming back

Your customers are leaving

There’s no internal consensus on why your customers leave

It’s difficult to pinpoint exactly where you need to improve

How Clozd captures the truth behind every renewal

Your AI-powered hub for deep customer feedback

We do the work—you enjoy the insights

Clear retention signals for every team

CS Director

CRO

Head of Product

Connect with a member of our team

Clozd helps us understand, with confidence, why we win and lose deals."

Every review from Clozd that I read teaches me new ways to improve our sales process.

Depth of knowledge we could never achieve on our own."

Company

Resources

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