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After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

For Paul Stevens, it started with a question: Why are we losing so many customers?

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.