Tips, strategies, and insights to boost your win rate

How product strategy leaders harness customer feedback to sharpen research, refine roadmaps, and build products that drive B2B growth and retention.

How B2B Research & Insights leaders turn customer feedback into product research that sharpens roadmaps, boosts retention, and drives growth in 2025.

CS leaders can turn churn into growth by analyzing post-churn feedback to boost retention, CLV, and customer experience.

CRO guide to turn post-churn feedback into actions that cut churn, improve CX, and grow CLV and net revenue retention.

Turn CRM contacts into a living research panel. Mine first-party data to sharpen product strategy, campaigns, and retention—at scale.

Turn CRM contacts into a living research panel. Mine first-party data to sharpen product strategy, campaigns, and retention—at scale.

Qualitative customer feedback uncovers the “why” behind product challenges, helping leaders drive research, adoption, and long-term growth.

Learn why qualitative customer feedback is essential for product leaders to uncover root causes, guide research, and drive innovation.

Heads of Product can use customer feedback to validate product strategy, boost adoption, reduce churn, and deliver exceptional customer experience.

Directors of Customer Success can use feedback to cut churn, improve customer experience, and drive retention, loyalty, and long-term revenue growth.

Onboarding managers can harness customer feedback to accelerate time-to-value, boost adoption, and reduce churn for long-term success.

Unlock the power of onboarding feedback to refine product strategy, reduce churn, boost adoption, and drive long-term customer success.

Harness customer feedback to enhance CX, cut churn, align teams, and fuel sustainable revenue growth as a Chief Revenue Officer.

Leverage onboarding feedback to cut churn, boost CLV, align teams, and fuel customer success initiatives for sustainable growth.

Use onboarding feedback to remove friction, speed time‑to‑value, and build loyal customers who retain, expand, and advocate.

Discover how sales leaders can use win-loss analysis to boost win rates, sharpen strategy, and drive predictable revenue growth in 2025.

Learn how Product Marketing Managers use win-loss analysis to refine strategy, boost sales alignment, and drive measurable revenue growth.

Discover how CROs drive revenue growth through strategic win-loss analysis—transforming buyer feedback into a competitive edge.

Clozd has introduced powerful new Workflows features—including internal feedback collection, automated approvals, and analytics—to help win-loss programs run smoother and scale faster.

Discover how Clozd’s expert network elevates customer interviews in win-loss analysis. Our experts bring unmatched insight, enabling sales and product leaders to uncover what drives real business decisions

The Clozd Expert Network is a curated group of certified interviewers who conduct high-quality win-loss interviews to help companies uncover why they really win or lose deals.

Win-loss analysis reveals why you win or lose deals, helping refine strategy, boost sales, align teams, and strengthen competitive intelligence—all to drive customer-centric growth and ROI.

Craft an effective interview guide by building a flexible framework, focusing on your strategic goals, organizing by themes, keeping it concise, and involving all relevant teams for actionable win-los

Win-loss analysis interviews buyers to reveal why deals are won or lost. This critical feedback helps sales leaders, product, and marketing teams boost revenue, improve win rates by up to 50%, and ali

Sales data alone can't explain why you win or lose deals. Combine conversation intelligence with post-decision buyer interviews (win-loss analysis) to get the full story.