Learn Win-Loss analysis

Why Asana leans on win-loss insights

Learn how Leo and his team at Zoom built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.

Q&A | 7 min Read or Watch

Tim talks about his academic background and how the ability to identify trends and solve problems are critical for companies that are seeking to understand the complexity of the customer buying experience.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

State of Win-Loss Analysis Report

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

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Win-Loss 101

Report | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

What’s the ROI of win-loss analysis?

Report | 7 min Read

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say

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Take a tour of the Clozd Platform

Video | 2 Min watch

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.

Definitive Guide to Win-Loss Analysis

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GUIDE | 30 MIN READ

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

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Win-loss benefits for your team

Whitepaper | 4 MIN READ

What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.

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Your CRM is lying to you

Report | 5 MIN READ

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

Clozd-Gong partnership delivers 360-degree view of the buyer experience

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Featured

12 MIN READ

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

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Three ways deep customer feedback can anchor your company in uncertain times

5 min read

In uncertain times, staying anchored in deep customer feedback is critical for business stability and growth. This post explores how Clozd helps companies go beyond basic surveys.

Trella Health uses win-loss insights to refine its product strategy and improve sales training

After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

Blog

New year, new Clozd Platform features

5 MIN

We’re excited to announce a handful of powerful new features in the Clozd Platform.

Announcing Workflows from Clozd

5 MIN READ

We’re thrilled to announce Workflows, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.

Datacor's RevOps team leans on Clozd for impactful buyer feedback

8 MIN READ

Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.

Blog

Momentive Software (formerly Community Brands) uses Flex Interviews to capture powerful mid-market feedback

6 MIN READ

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

Frontify partners with Clozd to create new business opportunities, refine their sales process

6 MIN READ

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

AuditBoard uses win-loss data to understand why they’re losing—so they can turn things around

5 MIN READ

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

How to find product-market fit & stay ahead of your competition

6 MIN READ

Win-loss analysis delivers the insights you need to identify your real competitors, maintain a competitive advantage, and meet your customers’ needs.

4 MIN READ

A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

7 MIN READ

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

Sales Leaders

Marketing Leader

Product Marketer

RevOps

Product Leader

CSM Leader

Blog

Podcast

8 MIN READ

5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

Sales Leaders

Marketing Leader

Product Marketer

Executive

RevOps

Product Leader

CSM Leader

Blog

8 MIN READ

Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

Sales Leaders

Marketing Leader

Product Marketer

Executive

RevOps

Product Leader

CSM Leader

Blog

Podcast