Welcome to our hub for all things win-loss. This page—which includes everything from blog posts and case studies to win-loss courses and video content—has one goal: to teach you how direct buyer feedback can guide your strategy, increase your win rate, and boost your revenue. So give it a look!
What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.
Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...
You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.
Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.
COVID changed B2B marketing. Saber Sherrard and Johnny Hansen with Bain & Company shared research on those changes and what winning marketers did to win during a crisis.
Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.
Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.
Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved early on win rate initiatives based on program findings are implemented faster and better.
Clozd welcomes John D’Agostino—former Head of Global Sales at Qualtrics—as an Independent Director on our Board of Directors.
Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and to explore strategies, tools, and best practices for effective win-loss analysis.
Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey.
During a recent interview with Clozd, Sanjay Puri, the VP Product Marketing at Avalara, shared three simple but valuable tips for those looking to implement a win-loss interview program.
An effective win-loss program can often seem daunting and difficult. Let’s explore these common win-loss roadblocks and learn the best strategies for avoiding or overcoming them.
Clozd diagnoses the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." Here's a checklist for assessing the health of your business.
A successful win-loss program needs a simple, effective strategy for sharing the findings with all the key stakeholders across the business.
Why do customers pick you vs. your competitors? Having an accurate, articulate answer to this question is the cheat code to hockey stick growth.
There are various reasons and motives behind the decisions that B2B buyers make. Buyers try to represent the interests of their company, but many are influenced by one or more individual motives.
Not only will win-loss analysis drive alignment across the org, but it will provide critical insights and direction for practically every function.
Most companies speculate on why they win and lose, basing major decisions on assumptions. Here are ten signs that show your business needs a more disciplined approach to win-loss analysis.
What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.
Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...
You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
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