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Definitive Guide to Win-Loss Analysis
guide  | 30 min Read

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

Comparing CI platforms: Which is best?
blog post  |  9 min Read

We're often asked about competitive intelligence. Our clients are eager to push competitive insights from Clozd into dynamic "battlecards," and they value our input on which platforms they should consider.

Clearbit boosts retention using
win-loss analysis
Case Study | 6 MIN READ

Clearbit has taken a product-centric approach to win-loss analysis, and they attribute a 10% increase in gross retention to their partnership with Clozd.

Case studies

For Paul Stevens, it started with a question: Why are we losing so many customers?

Case Studies

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

Case Studies

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

Case Studies

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

Case Studies

Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.

Case Studies

Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.

Case Studies
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Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

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Clozd helped Hello Heart's team identify significant win-back opportunities and refine their sales and marketing efforts

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Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

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Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.

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Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

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Consensus refined their ICP using Clozd’s win-loss insights.

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Clozd Conversations

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How Zoom built 'Win-Loss 360'
Q&A  | 8 min Read or Watch

Learn how Leo and his team at Zoom built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.

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Why Asana leans on win-loss insights
Q&A  | 7 min Read or Watch

Tim talks about his academic background and how the ability to identify trends and solve problems are critical for companies that are seeking to understand the complexity of the customer buying experience.

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Calendly’s top
win-loss lessons
Q&A  | 8 min Read or Watch

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

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Calendly’s top
win-loss lessons
Q&A  | 8 min Read or Watch

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

clozdcon
Calendly’s top
win-loss lessons
Q&A  | 8 min Read or Watch

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

clozdcon
Calendly’s top
win-loss lessons
Q&A  | 8 min Read or Watch

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

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Win-Loss 101

State of Win-Loss Analysis Report
Report  | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

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What’s the ROI of win-loss analysis?
Report  |  7 min Read

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say

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Take a tour of the Clozd Platform
Video | 2 Min watch

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.

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Definitive Guide to Win-Loss Analysis
GUIDE | 30 MIN READ

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

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Win-loss benefits for your team
Whitepaper | 4 MIN READ

What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.

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Your CRM is lying to you
Report | 5 MIN READ

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

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Clozd-Gong partnership delivers 360-degree view of the buyer experience
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12 MIN READ

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

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A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

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7 MIN READ

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

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8 MIN READ

5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

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BLOG POST
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8 MIN READ

Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

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CUSTOMER STORY
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3 MIN READ

Challenger: How To Negotiate The Close

Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.

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Want to learn even more?

We'll connect you with one of our
win-loss experts.

REVIEWS
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Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

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G2 Badge LogoReviews
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

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Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

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It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

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