win-loss team

Every program includes a dedicated Clozd team of passionate win-loss experts. Combining their talents with Clozd’s technology and methodology creates an effective win-loss program that will drive positive change in your business.

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Our win-loss experts talk to buyers across the world


Work with the top win-loss experts

We’ve spent years developing the best ways to run win-loss programs, and along the way we’ve worked with top companies from all over the world. Because of that, our team has become experts at collecting deep buyer feedback at scale, showing you exactly why you win and lose, and helping you identify opportunities to win more.

Kjersten Moore

Kjersten has a master's degree from the University of Chicago. She led Cicero Group's market research practice and has run win-loss programs in a broad range of industries.

Jonathan Stevens

Jonathan leads and mentors the Clozd consulting team. He has deep win-loss experience across multiple industries. Jonathan has an MBA from the University of Chicago Booth School of Business.

Scott Varner

Before Clozd, Scott managed global analyst relations for Qualtrics. He has an MBA from BYU and has managed win-loss programs for companies like Marketo, Drift, RingCentral, and more.

I love working with our consultant. He’s been instrumental in making the process as easy and seamless as possible.

Heather Pepe | Manager, Solutions Marketing

Outstanding means of understanding why you win and lose."

Name | Sales Director


Focused resources uncover why you win and lose

Having access to a dedicated team of win-loss experts will transform how your business makes key go-to-market decisions. We dedicate the time to thoroughly understand your business, buyers, competitors, and objectives.

Program design

The Clozd team will share our expertise and help you design a customized win-loss program based on your unique goals and needs. We’ll help develop your win-loss strategy, ask the most insightful questions, target the right accounts, and guide the program to success.

Ensure program delivery and execution

Comprehensive, large-scale win-loss programs take time, effort, and expertise to reach their full potential. Our interviewers, operations team, and technology are the best at delivering timely win-loss insights at scale.

Interview quality

Clozd has developed the most impactful way to run win-loss interviews. We’ll dive deep with probing, adaptive questions to uncover the full story. We can also tailor our approach based on the needs of your specific program, and we use our experience to help chart the best path forward.

Insights discovery

Clozd will feel like an extension of your team as we consistently deliver thoughtful win-loss insights. This analysis and information will help you drive strategic change throughout your company.

Buyer experience

Our team has years of experience reaching out to buyers and finding out the real reasons a deal was won or lost. We promise that your buyers will have a positive experience connecting with our skilled team.

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Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

Churn analysis

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Win-Loss Analysis

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Churn Analysis

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing