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State of Win-Loss Analysis Report
Report  | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

The four pillars of win-loss analysis
blog post  |  9 min Read

Win-loss analysis is like film study. Great teams—both in sports and business—review their past performance to uncover the best ways to increase their chance at future success.

Clearbit boosts retention using
win-loss analysis
Case Study | 6 MIN READ

Clearbit has taken a product-centric approach to win-loss analysis, and they attribute a 10% increase in gross retention to their partnership with Clozd.

Case studies

Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.

Case Studies

Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.

Case Studies

Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Case Studies

Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

Case Studies

Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

Case Studies

Clozd helped Hello Heart’s team identify significant win-back opportunities and refine their sales and marketing efforts.

Case Studies
Read the case study

Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

Read the case study

Clozd helped Hello Heart's team identify significant win-back opportunities and refine their sales and marketing efforts

Read the case study

Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the case study

Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.

Read the case study

Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

Read the case study

Consensus refined their ICP using Clozd’s win-loss insights.

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Case Studies

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Win-Loss 101
State of Win-Loss Analysis Report
Report  | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

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What’s the ROI of win-loss analysis?
Report  |  7 min Read

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say

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Take a tour of the Clozd Platform
Video | 2 Min watch

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.

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Definitive Guide to Win-Loss Analysis
GUIDE | 30 MIN READ

Learn how high-performing B2B companies are leveraging win-loss data to improve win rates, increase retention, build better products, and hit their revenue goals with confidence.

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Win-loss benefits for your team
Whitepaper | 4 MIN READ

What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.

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Your CRM is lying to you
Report | 5 MIN READ

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

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Clozd-Gong partnership delivers 360-degree view of the buyer experience
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12 MIN READ

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

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How Xactly uses win-loss data to reduce churn

CUSTOMER STORY
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5 MIN READ

Find out how Xactly is using Clozd to perform customer retention interviews to decrease churn and more consistently hit revenue goals.

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Win-Loss Education
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The evolution of a win-loss analysis program

BLOG POST
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6 MIN READ

Successful companies are constantly evolving and improving their win-loss analysis efforts. Where does your company fall on the win-loss maturity curve?

Sales Leaders
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Executive
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The true ROI of win-loss analysis

WHITEPAPER
|
4 MIN READ

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say ...

Sales Leaders
Marketing Leader
Product Marketer
Executive
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Product Leader
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Whitepaper
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Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

BLOG POST
|
7 MIN READ

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

Sales Leaders
Marketing Leader
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RevOps
Product Leader
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Win-Loss Education
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5 lies your CRM is telling you about your buyers

BLOG POST
|
8 MIN READ

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Software & Technology
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Hardware & Manufacturing
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Win-Loss Education
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Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

BLOG POST
|
8 MIN READ

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Podcast
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
Sales Training
Sales Enablement
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How Consensus improved win rates using Clozd

CUSTOMER STORY
|
4 MIN READ

How Consensus improved win rates using win-loss analysis data provided by Clozd.

Sales Leaders
Marketing Leader
Product Marketer
Executive
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Product Leader
CSM Leader
Software & Technology
Hardware & Manufacturing
Professional Services & More
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Healthcare & Life Sciences
Hardware & Manufacturing
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Competitive Intelligence
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Win-loss analysis: DIY vs. Third party

BLOG POST
|
12 MIN READ

Are you debating between hiring a third party to run your win-loss analysis program and building your own in-house solution? This article will help you make the right decision for your business.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
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Guide
Software & Technology
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Professional Services & More
Financial Services
Healthcare & Life Sciences
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Competitive Intelligence
Win-Loss Education
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BLOG POST
|
4 MIN READ

A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

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BLOG POST
|
7 MIN READ

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

Sales Leaders
Marketing Leader
Product Marketer
RevOps
Product Leader
CSM Leader
Blog
Podcast
xzyefg
BLOG POST
|
8 MIN READ

5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
xzyefg
BLOG POST
|
8 MIN READ

Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Podcast
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CUSTOMER STORY
|
3 MIN READ

Challenger: How To Negotiate The Close

Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.

Sales Leaders
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Explore how churn analysis can help your business win more.

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REVIEWS

Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Read Review

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

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Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing

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Learn Win-Loss: Resources
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State of Win-loss Analysis Report
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