Resource library

Why Asana leans on win-loss insights

Learn how Leo and his team at Zoom built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.

Q&A | 7 min Read or Watch

Tim talks about his academic background and how the ability to identify trends and solve problems are critical for companies that are seeking to understand the complexity of the customer buying experience.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

State of Win-Loss Analysis Report

Heather talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time.

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Win-Loss 101

Report | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

What’s the ROI of win-loss analysis?

Report | 7 min Read

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say

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Take a tour of the Clozd Platform

Video | 2 Min watch

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.

Definitive Guide to Win-Loss Analysis

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GUIDE | 30 MIN READ

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

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Win-loss benefits for your team

Whitepaper | 4 MIN READ

What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.

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Your CRM is lying to you

Report | 5 MIN READ

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

Clozd-Gong partnership delivers 360-degree view of the buyer experience

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Featured

12 MIN READ

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

All blog posts

Make Win-Loss Analysis More Impactful with Executive Sponsorship

2 min read

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved early on win rate initiatives based on program findings are implemented faster and better.

Sales Leaders

Marketing Leader

Product Marketer

Product Leader

CSM Leader

Prioritize Getting Started, Not Being Perfect With Win-Loss Programs

3 min read

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started first, then optimize along the way. Learn how in this article.

Win-Loss Education

Turn Win-Loss Data Into Actionable Insights

5 min read

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

Win-Loss Education

Why You Should Build An Operational And Ongoing Win-Loss Analysis Program

3 min read

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want, the more you can provide it to them.

Win-Loss Education

A Framework for Creating the Right Win-Loss Analysis Questions

3 min read

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

Win-Loss Education

John D'Agostino Joins Clozd's Board of Directors

2 min read

Clozd welcomes John D’Agostino—former Head of Global Sales at Qualtrics—as an Independent Director on our Board of Directors.

Sales Leaders

Executive

The State of Win-Loss Survey

1 min read

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey.

Sales Leaders

Marketing Leader

Product Marketer

Executive

RevOps

Product Leader

CSM Leader

Product-Market Fit: The Best Product Doesn’t Always Win

4 min read

Learn why great products lose deals. Explore how use case fit, pricing, and buyer experience impact success—and how win-loss analysis reveals the truth.

Product Leader

Building the Business Case for Win-Loss Interviews

4 min read

Four helpful tips for building the business case for a win-loss interview program featuring experts from Code42, PSI, and Sauce Labs.

Product Marketer

4 MIN READ

A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.

7 MIN READ

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

Sales Leaders

Marketing Leader

Product Marketer

RevOps

Product Leader

CSM Leader

Blog

Podcast

8 MIN READ

5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

Sales Leaders

Marketing Leader

Product Marketer

Executive

RevOps

Product Leader

CSM Leader

Blog