How Consensus improved win rates using win-loss analysis data provided by Clozd.

Are you debating between hiring a third party to run your win-loss analysis program and building your own in-house solution? This article will help you make the right decision for your business.

Learn how LaunchDarkly uses win-loss analysis data provided by Clozd to keep tabs on their competition.

Here are 4 powerful strategies most sales teams are ignoring to generate more sales! Sart doing doing them today to gain a leg-up on your competition.

Find out how Community Brands uses win-loss insights to create true strategic alignment across the whole company.

Clozd has raised $52M in Series A funding led by Greycroft, and completed by Madrona Venture Group, and Album VC.

Learn how SmartBear leveraged their Clozd win-loss analysis program to increase win rates and improve sales demos.

Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.

With a large majority of companies investing in win-loss analysis, the question becomes: how can you level up your current program to drive a more significant impact for your organization?

COVID changed B2B marketing. Saber Sherrard and Johnny Hansen with Bain & Company shared research on those changes and what winning marketers did to win during a crisis.

Understanding your buyers is the most important thing a marketer can do. Trenton Romph sat down with Chris Walker, the CEO of Refine Labs to talk about why marketers should build buyer empathy

How do you cut through the data that isn’t as important to get to the golden nuggets that will drive the most value for you?

Clozd sat down with two sales professionals to get their take on no-decision outcomes and why they are the worst outcome of a closed deal.

Paul Young, an instructor at Pragmatic Institute, gives five tips on how to make your win-loss analysis program successful and how to get you the most holistic, complete picture.

Product marketers are implementing win-loss analysis programs to bring value to their organizations.

Launching a B2B product can make or break a company. We hosted an expert panel to share their advice on doing it successfully—from resourcing, planning, audience awareness, and how to measure success.

Clozd identified three common reasons sales teams influence winning and losing deals through the data gathered in these programs.

Jim Steele and John D'Agostino share lessons on how to succeed in B2B sales. This is a recap of their best stories on building a winning culture, attributes of a successful salesperson, and more.

Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.

Win-loss analysis can be a helpful tool across your organization. The insights gathered from a robust program can help influence change cross-functionally.

Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of their buyers.

Here are eight practical tips that you can implement today to help you get your win-loss analysis program working at its best.

It's essential to know who your competitors are. Make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.

Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. Explore the role and responsibilities of a product marketer.