Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.
With a large majority of companies investing in win-loss analysis, the question becomes: how can you level up your current program to drive a more significant impact for your organization?Read More →
How do you cut through the data that isn’t as important to get to the golden nuggets that will drive the most value for you?Read More →
Paul Young, an instructor at Pragmatic Institute, gives five tips on how to make your win-loss analysis program successful and how to get you the most holistic, complete picture.Read More →
Product marketers are implementing win-loss analysis programs to bring value to their organizations.Read More →
Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of their buyers.Read More →
It's essential to know who your competitors are. Make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.Read More →
Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.Read More →
Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. Explore the role and responsibilities of a product marketer.Read More →
Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved early on win rate initiatives based on program findings are implemented faster and better.Read More →
Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started first, then optimize along the way. Learn how in this article.Read More →
Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want, the more you can provide it to them.Read More →
Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.Read More →
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.Talk With Us
Explore how win-loss analysis can help your business win more.
Explore how churn analysis can help your business win more.