We are excited to announce that Clozd has raised $52M in Series A funding led by Greycroft, and completed by Madrona Venture Group, and Album VC.

“This fundraise is an important step forward for the emerging win-loss intelligence category. Greycroft, Madrona, and Album see the significant addressable market that we see. Business leaders urgently need better data about why they really win and lose deals,” said Clozd Co-Founder & Co-CEO Andrew Peterson. “This capital and these partners will help us accelerate our mission to reinvent how companies track, analyze, and influence their sales win rates.”

The demand for win-loss analysis among corporations across industries is well-documented. A joint study with The Pragmatic Institute revealed that 100% of companies that spend $100,000 or more per year on win-loss analysis plan to maintain or increase their level of investment. 

This is why we are investing in expanding features including advanced integrations (i.e., Salesforce, Microsoft Dynamics, Hubspot), a greater ability to scale infrastructure to support global programs, and even creating new industry benchmarks.

"Clozd is setting the standard in the nascent, highly coveted win-loss analysis category of business intelligence," said Mark Terbeek, Partner and Enterprise Software Head at Greycroft. "The Greycroft Enterprise team is always on the lookout for those rare early-stage companies that are not only building a compelling product, but are also a first-mover in a promising new market. We believe Clozd is doing all the above.”

Thus far, our team has helped more than 150 B2B enterprise companies, including dozens of Fortune 1000 customers, to deepen their understanding of their successes and failures across various business operations including sales, marketing, customer success, and product teams.

We do this by powering real-time, win-loss intelligence gathered through interviews, survey data, and CRM data, analyzing that data, and reporting it back to business leaders in a way that empowers them to take action, make improvements, and implement strategies to measurably increase win rates.

We’re thrilled to have earned the privilege to work with Greycroft, Madrona Venture Group, and Album VC to continue to expand our position as the leaders in the Win-Loss Analysis space. We want to extend a special welcome to Mark Terbeek and John Torrey to our board.