Tips, strategies, and insights to boost your win rate

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want, the more you can provide it to them.

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

Clozd welcomes John D’Agostino—former Head of Global Sales at Qualtrics—as an Independent Director on our Board of Directors.

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey.

Learn why great products lose deals. Explore how use case fit, pricing, and buyer experience impact success—and how win-loss analysis reveals the truth.

Four helpful tips for building the business case for a win-loss interview program featuring experts from Code42, PSI, and Sauce Labs.

Part 3 of our mini-series: If your organization is not taking action on win-loss findings, you may be suffering from one or more of these root causes.

Part 2 of our mini-series: If your sales reps are not participating in your win-loss program, you may be suffering from one or more of these root causes.

Part 1 of our mini-series: If the data you are collecting from your internal win-loss program is not insightful, you may be suffering from one or more of these root causes.

Clozd welcomes Daryl Pinkal as Chief Technology Officer. Daryl will help drive product and technical innovation as Clozd continues its mission to redefine the win-loss category.

Discover how win-loss analysis helps companies navigate economic downturns by avoiding missteps, adapting swiftly, and emerging stronger.

Part 1 of 2. As the world grapples with the effects and uncertainty of COVID-19, businesses are feeling the pressure. In spite of the challenges, solid businesses should sense an opportunity.

After conducting thousands of interviews, we’ve developed strategies to allow participants to provide feedback in a way that strikes the right balance between structure and flexibility.

At the Product Marketing World series of events, Clozd has administered a poll to attendees to find out the current state of win-loss analysis at their respective organizations.

During a recent webinar, three Competitive Intelligence professionals from Tableau, VMware, and Zuora shared insights on the bankable value-adds of a third-party win-loss interview program.

During a recent webinar with Clozd, Josh Ellars shared four tips for sales leaders who are looking to leverage win-loss analysis to improve sales performance.

What is win rate, how do you calculate it, why is it important, and how can it impact your business? To understand how to understand and improve win rate, check out this article.

There are 3 channels or sources of win-loss insight: CRM data, sales team feedback, and buyer feedback. The three sources aren’t created equal, but there can be value in all of them.

Losing a potential sale is different from seeing a long-time customer walk away. Churn interviews explore the deeper perspectives of users who decide to terminate their relationship with you.

While most clients engage Clozd for win-loss analysis, there are several unique applications for our interview services that have helped clients answer critical business questions.

Much more goes into a win-loss interview than the actual interview. Learn about the critical processes — before and after each interview — that can make or break your win-loss interview program.

What makes an effective win-loss report? Clozd has identified several effective strategies for organizing, examining, and presenting key findings from a win-loss program.

SaaS buyers are often first-time buyers. In this blog post Clozd founder Spencer Dent explores some of the tendencies of novice buyers and tips for selling effectively to them.

Many buyers lament the lack of connection with actual humans at SaaS companies. Jonathan Barlow explores the importance and impact of human touchpoints for SaaS solution providers.

In this blog post Clozd consultant Jonathan Stevens explores the benefits of win-loss analysis for investment banks, commercial banks, benefits providers, accounting firms, and corporate insurers.