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Your buyers know exactly why you win and lose—plus what's great (or not so great) about your products and how you stack up with your competitors.
If you're not asking them, you're missing out on the most impactful form of competitive intelligence.
The Clozd Platform automates the win-loss feedback process. As sales opportunities close (won or lost), the platform triggers feedback invitations to the related contacts. Clozd’s intelligent, rule-based engine evaluates each opportunity to optimize the feedback mode—survey or interview—and customize the invitation messaging.
The Clozd Platform analyzes the Decision Drivers that influence your wins and losses, painting a clear picture of why you win and lose. The platform then makes it easy to filter and explore your Decision Drivers by segment, competitor, geography, industry, and more.
Investigate what went right and wrong on every deal:
Read or listen to the full buyer interview
Make comments to highlight feedback to other stakeholders
Use the deal-level insights to coach and train your sales team
Gain a deeper understanding of who you’re commonly competing against—and how you stack up in comparison. Utilize feedback from actual prospects to quickly understand your strengths and weaknesses relative to your competition.
The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.
Check out a case study
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Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”
Shawn Lane
Ceo at LivTech
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We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”
Tom Kahl
CRO at Hello Heart
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It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
Diana Massaro
Chief Marketing Officer,
Skyhigh Security
It only takes us winning one deal to make Clozd worth it.”
Rex Galbraith
CRO at Consensus
Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”
Ravi Kumaraswami
President of Worldwide Field Operations at Riskified
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Win-loss analysis has been transformational. We had assumptions about why we win and why we lose, and many of those assumptions have been definitively proven false.
Craig Clark
CMO at Nitrogen
Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”
Shawn Lane
Ceo at LivTech
We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”
Tom Kahl
CRO at Hello Heart
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
Diana Massaro
Chief Marketing Officer,
Skyhigh Security
It only takes us winning one deal to make Clozd worth it.”
Rex Galbraith
CRO at Consensus
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Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”
Ravi Kumaraswami
President of Worldwide Field Operations at Riskified
Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”
Craig Clark
CMO at Nitrogen
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