Market Research

The new way to explore new markets

Clozd helps you explore new market segments through in-depth, one-on-one interviews with prospects already in your CRM.

The Clozd Advantage

Enter new markets with confidence

The biggest risk in exploring new markets isn’t lack of ideas—it’s making quick decisions without direct input from the people you’re trying to reach.

CRM-powered panels

Easy access, fast approval

Know before you commit

The challenges

Third-party panels are slow, costly, and often misaligned

High-quality B2B buyers are hard to source 

You already have the right people—you just aren’t using them

The Clozd advantage

Qualified buyers are already in your CRM 

The right segments, roles, and industries are easy to target

Real conversations can happen without third-party recruiting

The challenges

Sales and CS block or delay outreach 

Research requests fall through the cracks 

Internal politics slow everything down

The Clozd advantage

Outreach moves forward with one-click approvals

Account teams stay informed without slowing down

Research runs smoothly—no chasing permissions

The challenges

Feedback is slow to arrive 

It still takes additional time to uncover insights 

Strategy gets set without user input

The Clozd advantage

Interviews reach the right users in new segments 

Key themes and objections surface instantly with AI

Insights arrive in real time—before it’s too late

We’re able to be key stakeholders in a lot of different projects by having our pulse on the market. This includes understanding new trends and new areas of mental and physical health needs that our clients really care about or are investing in.”

Zahra Chithiwala | Group Product Marketing Manager

Read the case study

How Clozd captures market feedback

AI Interviews

Use AI interviews to test messaging, compare segments, and surface objections by tapping into buyers—including closed-lost prospects and qualified leads—already in your CRM.

Flex Interviews

Live Interviews

Leverage one-on-one conversations to help you explore new segments, validate assumptions, and understand what drives buyer decisions—before you make your next move.

Live Interviews

Powerful Tools

Your AI-powered hub for powerful market feedback

Turn your product research into actionable insights with Clozd's AI-driven platform.

Clozd Platform

Collect feedback

We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.

Analyze data

Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.

Deliver insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert Services

We do the work—you enjoy the insights

Our experienced team partners with you to deliver timely, scalable product feedback.

Expert services

Rich insights for your product team

Product Strategy

De-risk your bets with direct buyer insights.

Explore new segments before you build for them

Validate messaging, positioning, and assumptions

Pressure-test your roadmap with real buyer feedback

Solutions for strategy teams

Research & Insights

Make market research faster, deeper, and more scalable.

Replace ad hoc requests with structured programs

Reach new buyer types already in your CRM

Eliminate the lag between learning and action

Solutions for research leaders

Product Marketer

Shape messaging that actually lands in new markets.

Understand how buyers interpret your positioning

Identify gaps between message and market reality

Fine-tune launch strategies with direct buyer input

Solutions for PMMs

FAQS

How does Clozd help us conduct market research?

Clozd helps you talk to qualified buyers already in your CRM—like closed-lost prospects, stalled leads, or potential customers in new segments. We manage outreach, conduct Live or Flex Interviews, and deliver analysis in your dashboard—so your team can focus on learning and action.

How is this better than using a traditional panel?

Panels take additional time, cost more, and often miss the mark on audience fit. Clozd uses contacts already in your CRM, so you're learning from people who know your space. You get faster, more relevant feedback from buyers who match your target market.

How do we decide who to reach out to?

We work with you to define targeting criteria—like title, industry, deal stage, or product interest. Then we help identify contacts in your CRM who match, so you can get feedback from the right buyer types for the segment you're exploring.

What kinds of questions can we answer with market research?

You can test value propositions, explore new segments, validate messaging, or understand how buyers compare your solution to others. It’s ideal for entering new markets, refining your GTM strategy, or backing up strategy with real-world feedback.

Will people actually participate in these interviews?

Yes—especially when it’s clear that their input is valued and you’re not doing a sales pitch in disguise. Clozd handles outreach professionally and offers incentives to encourage participation. Our approach earns high response rates, even from buyers who didn’t convert.

Connect with a member of our team

Talk with us

REVIEWS

Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

Read review

Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

Read Review

Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

Read Review

Reviews

Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

The new way to explore new markets

Enter new markets with confidence

How Clozd captures market feedback

Your AI-powered hub for powerful market feedback

We do the work—you enjoy the insights

Rich insights for your product team

Product Strategy

Research & Insights

Product Marketer

Connect with a member of our team

Clozd helps us understand, with confidence, why we win and lose deals."

Every review from Clozd that I read teaches me new ways to improve our sales process.

Depth of knowledge we could never achieve on our own."

Company

Resources

Popular Blog Posts