Voice of the Customer Feedback FAQs

Most revenue teams rely on CRM data to understand their performance, but that data rarely explains the why behind a win or a loss. Voice of the Customer (VoC) eliminates the guesswork by making the buyer—not internal assumptions—your source of truth.

To help you navigate this discipline, we have answered the most common questions regarding VoC Feedback. From defining core metrics to distinguishing VoC Feedback from broader Customer Experience (CX) initiatives, these answers provide the foundational clarity needed to build a strategy based on market reality.
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