Product Research

Scale your product research with real feedback

Clozd gives product teams the rich user feedback they need to confidently shape roadmaps, validate ideas, and make decisions with more than just gut feel.

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The Clozd Advantage

Rich conversations lead to better products

The biggest blockers to great product research aren't curiosity or intent—they're access, structure, and scale.

Break down internal barriers

Streamline feedback collection

Move fast

The challenges

Product teams have to cut through red tape just to reach a customer

Requests stall or go unanswered 

Research is delayed—or doesn’t happen at all

The Clozd advantage

Product teams can easily request access 

Account owners can approve or reject those requests

Everyone stays in the loop

The challenges

Feedback lives across notes, Slack, and anecdotes

There’s no centralized way to access or structure insights

It’s difficult to share learnings cross-functionally

The Clozd advantage

Feedback is structured and searchable from the start

Auto-synthesized summaries highlight recurring themes

Qualitative data becomes quantifiable, credible, and shareable

The challenges

Some decisions require a high volume of input to feel credible

Research happens too slowly to shape fast-moving launches

Teams default to gut decisions to stay on schedule

The Clozd advantage

Flex Interviews gather meaningful, scalable input in a fraction of the time

AI tools accelerate decision-ready insights 

Product teams can move quickly without sacrificing depth

One of the great things about partnering with Clozd is that our product and engineering teams now have the ability to really go deeper in those interviews and inspect the areas they wanted to explore further, to fully understand the customer’s perspective.”

Shane Evans | Chief Revenue Officer

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How Clozd captures product feedback

AI Interviews

Capture fast, scalable feedback across your user base. Use AI interviews to gauge reactions to a launch, compare design directions, or prioritize features—without slowing down your roadmap.

Flex Interviews

Live Interviews

Dig deep into the “why” behind complex product decisions. Live Interviews are ideal for uncovering high-stakes insights around adoption challenges, unmet customer needs, or new market segments.

Live Interviews

Powerful Tools

Your AI-powered hub for powerful product feedback

Turn your product research into actionable insights with Clozd's AI-driven platform.

Clozd Platform

Collect feedback

We automate the entire process—including outreach, scheduling, and incentives—and conduct world-class live and AI interviews to uncover what your customers really want.

Analyze data

Each interview is recorded and transcribed in real time, and we use generative AI to highlight themes and quotes, tag keywords, and create a detailed summary.

Deliver insights

Share insights through Slack, your CRM, or email—or use Ask Clozd (our custom, AI-powered search tool) to effortlessly analyze your interview data and deliver personalized insights.

Expert ServiceS

We do the work—you enjoy the insights

Our experienced team partners with you to deliver timely, scalable product feedback.

Expert services

Rich insights for your product team

Product Management

Build a roadmap your market actually wants

Prioritize features based on real and user input

Avoid product gaps that drive churn or dissatisfaction

Align product, CS, and marketing with insights from the field

Solutions for product teams

Product Strategy

Validate strategic bets before you build.

Use direct feedback to shape roadmap and investment priorities

Test positioning, pricing, or new segments with real customers

De-risk decisions with buyer-validated insights

Solutions for strategy teams

Research & Insights

See how real customers experience your product.

Run structured qualitative programs without overloading your team

Move from scattered, anecdotal input to focused, strategic insight

Equip product and marketing with data

Solutions for research leaders

FAQs

How does Clozd help us collect feedback for product decisions?

We talk directly to your buyers, users, or past customers—whoever can best inform the decision at hand. Whether you're validating roadmap priorities, refining messaging, or exploring why a feature didn’t land, Clozd uses Live and Flex Interviews to gather honest, structured feedback. We turn that feedback into themes, quotes, and Decision Drivers inside your dashboard, so product teams can act quickly and confidently.

What kinds of product questions can we explore with Clozd?

Clozd helps you test new ideas, explore feature value, validate pricing, and understand how the market perceives your product. You can run concept tests, compare buyer needs across segments, or dig into adoption blockers. It’s a fast, structured way to learn what customers and prospects actually want—before you commit resources to your product roadmap.

How do we get approval to talk to customers or users?

Clozd makes it easy with our Workflows tool. Product teams can request access to specific accounts, and sales or CS teams can approve or decline in one click. Everyone stays in the loop, and research requests don’t get stuck waiting on hallway conversations or scattered Slack threads.

Who should we be interviewing for product research?

It depends on what you want to learn. Churned customers can reveal unmet needs or product gaps. Current users can highlight friction in adoption or support. Closed-lost prospects can explain how your product stacks up against competitors. Clozd helps you target the right mix of buyers, users, and influencers to get well-rounded, credible input.

Will people actually participate in these kinds of interviews?

Yes. When outreach is handled professionally and tied to a real decision, people are usually open to sharing. Clozd facilitates the outreach, timing, and follow-up so you get high-quality responses without chasing down participants or adding extra work for your team.

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REVIEWS

Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

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Reviews

Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

Scale your product research with real feedback

Rich conversations lead to better products

How Clozd captures product feedback

Your AI-powered hub for powerful product feedback

We do the work—you enjoy the insights

Rich insights for your product team

Product Management

Product Strategy

Research & Insights

Connect with a member of our team

Clozd helps us understand, with confidence, why we win and lose deals."

Every review from Clozd that I read teaches me new ways to improve our sales process.

Depth of knowledge we could never achieve on our own."

Company

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