Flex interviews

AI-powered interviews, real human insights

Flex Interviews combine structured questions with adaptive follow-ups from Clozd’s AI Interviewer—unlocking richer, more actionable feedback from a broader range of customers.

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The leader in AI-powered conversations

How Flex Interviews work

Structured, pre-recorded questions

Flex Interviews are simple: We help you record the questions you want to ask, and your customers have the flexibility to respond when and where it’s most convenient for them.

AI follow-up questions in real time

And they’re even more powerful thanks to Clozd’s AI Interviewer. The AI listens to the conversation in real time and asks follow-ups grounded in everything the customer has shared.

Feedback flows into the Clozd platform

We turn that feedback into clear, actionable insights, giving you quick access to broader win-loss data—so you can spot trends and make meaningful changes that drive revenue and retention.

Clozd Platform

The Clozd Advantage

Real insights—without the real-world tradeoffs

Flex Interviews solve the real-world limitations of live interviews, static surveys, and clunky automation

Human-led interviews don’t scale

They’re still the gold standard for depth, but Live Interviews aren’t realistic for every moment or person—especially when you need broader coverage.

Surveys miss what really matters

They collect data, not details. Open-text boxes yield short, vague answers that offer little context and even less clarity.

Most AI tools feel risky

Besides the off-brand tone and awkward follow-ups, most generic bots can’t be trusted with your customers—or your credibility.

The Clozd advantage

Flex Interviews with our AI Interviewer bring human-quality conversations to scale—letting you hear from more voices, with no live call required.

The Clozd advantage

Flex Interviews ask smart follow-ups in real time—so you understand not just what customers think, but why.

The Clozd advantage

Our AI Interviewer is shaped by 50,000+ real conversations. It listens like a researcher, adapts like a pro, and stays fully under your control.

Flex Interviews in action

Win-loss analysis

Scale feedback from early-loss or lower-value deals.

Reach deals that don’t justify a live call

Automate early-stage loss follow-up

Hear from more buyers in less time

Win-loss analysis

Onboarding feedback

Capture end-user feedback after they’re live—at scale.

Hear from actual users, not just admins

Spot adoption issues across many accounts

Collect feedback automatically after onboarding

Post-implementation feedback

Midpoint check-in

Track customer sentiment without another meeting.

Check the pulse on accounts between QBRs

Surface friction across broad segments

Automate check-ins at scale

CX feedback

Retention analysis

Interview churned or renewed accounts efficiently.

Reach churned users—minus the scheduling headache

Spot renewal patterns across customer types

See what both buyers and users think

Retention analysis

Product research

Collect user input quickly—without slowing down.

Validate features across broad user bases

Compare responses by persona or segment

Uncover friction points at scale

Product research

Market research

Test new segments using contacts you already have.

Gather input without external panels

Compare messaging across buyer types

Reach new personas from your CRM

Market research

Yes, we surveyed people. But surveys by nature are limiting—and you didn’t hear directly from a customer or prospect—whereas the Flex Interviews allowed us to hear directly from that customer or prospect and get a lot more detail than a survey gives you.”

Tirrah Switzer | VP of Product Marketing

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FAQs

How does setup work—and how much control do I have?

Flex Interviews allow you to scale feedback across the entire customer journey, so as you set up a new Flex Interview, you’ll start by thinking about the type of insights you want to collect—and the set of questions that will help uncover them. You’ll write and record your core interview questions. Depending on your program, that can be entirely self-service or supported by a Clozd consultant who helps you script and film a polished, purpose-built experience.

If you choose to include adaptive AI follow-ups, you can guide the experience in two ways. At the start of the interview setup, you can provide broader context—like company goals, product strategy, or customer personas—to help the AI understand what matters most to your team. Then, for each individual question, you decide whether follow-ups are enabled, how many of those questions the AI Interviewer can ask, and what intent or focus it should prioritize. Every setting is optional, clearly visible, and easy to configure. You’re in control from start to finish.

Can I test the AI before it goes live?

Yes. Most teams start by sending their Flex Interview to a few internal stakeholders to pressure test the question flow. This gives you a chance to see how the AI responds to different types of answers, make sure the follow-ups align with your intent, and confirm that the overall experience feels right for your audience. You can refine the number of follow-ups, adjust your phrasing, or update the context at any time. We also provide best practices and guidance to help you launch with confidence.

How does the Clozd AI Interviewer know what follow-up questions to ask?

Clozd’s AI Interviewer is built to listen like a pro. It analyzes not just the answer to the current question, but everything the customer has said up to that point—so each follow-up is grounded in the full conversation, not just a single sentence. You guide the AI by providing context and intent during setup: You can add company background, product focus, or strategic goals for the overall interview, and tailor intent for each individual question.
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The AI itself is modeled after Clozd’s proven interview methodology, refined through more than 50,000 qualitative interviews. It knows how to clarify, probe, and explore—not just ask more questions—so you get focused follow-ups that lead to better insights.

How do I train the AI on what matters to my company?

You don’t need to retrain a model—you just guide it with context. During setup, you can give the AI Interviewer a clear understanding of what matters by adding background at two levels. First, you can provide high-level context about your company, product, industry, or goals. Then, for each question, you define the intent and specific types of insights you want the AI to pursue.

That input shapes how the AI asks follow-ups and helps it stay focused, relevant, and aligned with your priorities. It’s a lightweight way to customize the experience—without needing to be an AI expert.

Do I have to use AI in every Flex Interview?

Nope. AI follow-ups are completely optional—and you’re in control the whole way. Some teams use them for every interview to unlock deeper insights at scale. Others activate them only for specific programs or questions where extra context makes a big difference. You can enable or disable follow-ups per question, adjust how many the AI is allowed to ask, and refine its intent along the way. Flex Interviews are built to adapt to the goals of your team and the preferences of your customers.

How do you make sure the AI is secure, accurate, and on-brand?

Clozd’s AI Interviewer is purpose-built for customer-facing research—so control, clarity, and brand alignment are built into the experience. It uses a customized prompt developed from Clozd’s proven qualitative research methodology, drawing on the structure, tone, and best practices we’ve refined through more than 50,000 interviews.

You guide the AI through the context you provide during setup, and follow-ups are always grounded in the customer’s actual responses—they’re never random or off-topic. After an interview is completed, every AI-generated follow-up can be reviewed in full. If something doesn’t match your expectations, it can be removed from the transcript before it’s shared more broadly. And most critically, your data is never used to train external models—so your insights stay private, and your customers’ trust stays intact.

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REVIEWS

Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

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Reviews

Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen