Clozd for Executives

Build a sustainable competitive advantage

Win-loss analysis with Clozd delivers unfiltered and unbiased buyer feedback on your sales opportunities. Find out why you’re winning and losing—and then use that data to align your teams, make strategic decisions, and drive revenue.

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Buyer intelligence

How Clozd helps executives guide (and grow) their companies

Nothing is more critical for a CEO than to know exactly why their company wins and loses. When they understand the drivers behind their buyers’ decisions, executives can diagnose their company’s biggest revenue inhibitors and align their teams around the highest-priority initiatives to increase their win rate and accelerate revenue growth.

Win-Loss Toolkit

Diagnose the biggest revenue inhibitors for your company

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Align your teams around the highest-priority objectives to accelerate revenue growth

Data-driven clarity from Clozd about why you win and lose helps department heads rally together and unite behind the highest-priority initiatives that will actually increase your win rate and drive revenue.

Access the data you need to drive strategy

Sharing buyer intelligence enables you to access accurate and timely information, detect and resolve problems before they fester, make data-driven decisions, and increase innovation and adaptability.

Create a culture of truth-telling and continuous improvement

Direct buyer feedback provides objective, unbiased data on areas where your company needs to improve. This process mitigates blame culture, encourages honesty, and strengthens employee engagement and trust.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviewers, Clozd is the best in our category. See what executive leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”

Shawn Lane
CEO, LivTech

Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”

Craig Clark
CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO, Consensus

Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami
President of Worldwide Field Operations, Riskified

Relative to our key competitors, hearing the more-detailed interview responses has helped us sharpen our message and measure how well it's getting through."

Tom Kahl
CRO, Hello Heart

Win-loss use cases

Uncover millions of dollars in untapped revenue

Here’s a small sample of ways you can impact revenue through win-loss analysis.

“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.
Zero to hero
Acquia turned the #1 reason they lost deals into the top reason they were winning.
Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.
Who NOT to sell to
Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.
Identify and beat new, disruptive competitors before they gain a foothold in your marketplace
$500K opportunity
Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”
Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.
Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.

We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark | Chief Marketing Officer

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

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ROI Calculator

See how much you can increase your revenue

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