CRM integrations

Unlock powerful win-loss insights

The CRM integration enables you to quickly receive the most impactful buyer insights. The most successful win-loss programs deliver buyer intelligence across your entire pipeline. Connect Clozd with your CRM to create a direct and secure feed of all your opportunities into the Clozd Platform. Clozd integrates with Salesforce, Microsoft Dynamics 365, and (coming soon) HubSpot. You can also configure a custom integration using our API.

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Why connect your CRM?

Save time with automated data collection

Connecting your CRM with the Clozd Platform enables you to spend less time managing win-loss logistics and more time acting on win-loss insights. Thanks to our CRM integrations, the time-consuming and often tedious process of manually pulling a list of names for Clozd to interview each quarter is no longer necessary.

Contact List Collection
Win-Rate Data
Automated Feedback
Buyer intelligence

Deliver the richest, highest-quality buyer insights

With your CRM connected to Clozd, your buyer interviews will be completed even faster, and you’ll be empowered to share timely and actionable insights across your organization.

Refine your feedback collection

Easily select the highest-value contacts for your buyer interviews—and then access and share the feedback right within the Clozd Platform.

Gather tailored insights based on your CRM metadata

Reduce sample bias through rule-based (not hand-picked) feedback collection

See the complete picture

Automatically survey buyers and sales reps for full pipeline coverage. Clozd aggregates this data with your interviews to bring you a clear and complete picture—all in one place.

Chart a path forward based on why you’re winning or losing

Eliminate silos of disparate win-loss data

Enhance security

No more sending lists via email or uploading them to a shared drive. Clozd is SOC 2 compliant, so you can feel confident knowing that your data is flowing to a secure location.

SOC 2 Type 2 certified

Certified GDPR compliant

Get the whole story

Integrating with your CRM helps you get full pipeline coverage and develop a clear picture of your data—all in one place.

See overall trends

Eliminate any silos of disparate data from your win-loss program

Optimize your win-loss program

Invest in what matters most

Spend less time managing win-loss logistics and more time acting on win-loss insights. Thanks to our CRM integrations, the time-consuming and often tedious process of manually pulling a list of buyers for Clozd to interview each quarter is no longer necessary.

Simplify your work

The automated process reduces the administrative time necessary to manage your win-loss program. With no coding required, our CRM integrations take minutes to set up—and once the integration is established, your work is done.

Automatically schedule feedback collection invitations

Eliminate administrative work to repeatedly curate lists of contacts

Codeless integration for a simple, one-time setup

Get continuous, real-time feedback

Your CRM integration enables a continuous stream of win-loss insights to flow back to all relevant stakeholders.

Link interview transcripts to related opportunities

Short turnaround time between a closed opportunity and feedback delivery

Buyers share experiences that are still fresh in their minds

Quicker delivery empowers teams to take action sooner

Enhance security

No more sending lists via email or uploading them to a shared drive. Clozd is SOC 2 compliant, so you can feel confident knowing that your data is flowing to a secure location.

SOC 2 Type 2 certified

Certified GDPR compliant

Get the whole story

Integrating with your CRM helps you get full pipeline coverage and develop a clear picture of your data—all in one place.

See overall trends

Eliminate any silos of disparate data from your win-loss program

Share your data securely

Feel confident knowing that your data is flowing to a secure location with our Clozd for CRM integrations. Clozd is SOC 2 certified and GDPR compliant. Your Clozd sales rep will provide any needed documentation for your security review.

GDPR Compliance

Track your full pipeline with the Win Rates tab

Analyze data from ALL past and current opportunities (won and lost) to view your accurate win rate and track how it changes over time. You can also evaluate your performance based on segment, geography, deal size, and other factors.

Gain access to other powerful integrations

When you integrate your CRM with the Clozd Platform, you unlock connections with other software platforms—including Gong, with Chorus and Clari coming soon—that can help you take full advantage of your competitive data.

Optimize your program

Which CRM do you use?

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

Explore How

Churn Analysis

Boost customer retention by partnering with Clozd

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing