Start your win-loss journey

Access Clozd’s win-loss toolkit

We believe that direct buyer feedback is the best way to uncover the real reasons you win and lose business. At Clozd, we’ve interviewed tens of thousands of buyers and spent years developing industry-leading strategies to run win-loss programs—and we want to share that expertise with you through our win-loss toolkit.

This toolkit provides the resources you need to take the first steps toward building your own win-loss analysis program. It includes …

State of Win-Loss Analysis Report

Explore how real companies are seeing real value from their win-loss analysis programs.

ROI Calculator

Discover the additional revenue that good win-loss analysis can potentially drive for your business.

Demo Video

See how the Clozd Platform delivers the most impactful buyer feedback—so you can share it and build alignment throughout your organization.

Free Interview

Experience the power of unbiased buyer feedback for one of your own deals—for free!

Headspace Case Study

Learn how Headspace relies on win-loss insights to add depth to their research and prove their value.

Simply fill out the form on this page, and we'll give you access to these impactful tools.

quote

Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

tableau
quote

Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

tableau
quote

Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

tableau
Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

Read review
Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

Read review
It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

Read review