Win-Loss analysis by Clozd

Uncover the
real reasons you win and lose

Win-loss analysis with Clozd provides detailed and unbiased feedback directly from your buyers—so you can make strategic decisions with confidence.

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Win-Loss analysis by Clozd
Why use Clozd?

Direct buyer feedback is at the heart of everything we do at Clozd.

Your buyers have the answers you need—and our combination of technology, methodology, and experience is the best way to capture, analyze, and access those insights.

Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs

Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.

benefits of clozd

The value of win-loss analysis for your team

Winning is a collective effort, and Clozd delivers critical buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50% (Gartner).

Sales
Product Marketing
Executives
Marketing
Sales Ops

Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami
President of Worldwide Field
Operations, Riskified

You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”

Stacey Wright
Product Marketing Manager,
Loopio

We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”

James Erickson
Market Intelligence Manager,
AppFolio
Sales

Get the truth about why you win and lose—and then use that data to make sure you hit your target.

Sale Overview
Product Marketing

Influence your product roadmap and help your sales team close more deals.

Product Marketing Overview
Executives

Align your teams, make strategic decisions, and drive revenue.

Executives Overview
Marketing Leaders

Create optimal go-to-market strategies that improve revenue outcomes for their business.

Marketing Overview
Sales Operators

Drive changes to sales execution and enablement that empower your team to hit their revenue targets.

Sale Ops Overview

Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi KumaraswamiPresident of Worldwide Field
Operations, Riskified

You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”

Stacey Wright
Product Marketing Manager, Loopio

We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark
CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”

James Erickson
Market Intelligence Manager,
AppFolio

PROVEN EXPERTISE

A team (and insights) you can trust

With Clozd, you’ll have a dedicated expert to help you scope, implement, and execute your win-loss program.

Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.

Learn more

Purpose-built software

Real-time win-loss analysis at scale

Win-loss analysis at scale is impossible without powerful technology.



The Clozd Platform integrates with your CRM, automates outreach and data collection, synthesizes key insights, and engages your stakeholders.

It's the only solution that delivers comprehensive, continuous win-loss analysis for the global enterprise.

Check it out
Case Studies
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Helpful resources

Looking for tips and best practices? Need help building a business case? Get answers to commonly asked questions and access valuable content like our 2024 State of Win-Loss Analysis Report and The Definitive Guide to Win-Loss Analysis.

Resource library

Get answers to all your questions about win-loss analysis.

Learn more
Customer stories

See what our customers have to say about how we’ve helped them.

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Win-loss analysis

Explore how win-loss analysis can help your business win more.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

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Churn Analysis

Boost customer retention by partnering with Clozd

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing