Live interviewsThe most powerful feedback channel

Conversations—led by experienced researchers—that capture the real story, with the context and detail you need to make better strategic decisions.

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Real conversations

How Live Interviews work

01
Strategic alignment
We start by learning about your business, your goals, and the specific insights your team needs. This helps us define the right audiences, questions, and interview structure.
02
Expert-led conversations
Our experienced qualitative researchers then interview the customers and prospects you’ve identified. These are candid, in-depth conversations designed to uncover motivations, perceptions, and blind spots.
Clozd program overview
03
Insights in the Clozd Platform
Every interview flows into the AI-powered Clozd Platform, where it’s automatically transcribed, analyzed, and synthesized into actionable insights—ready to guide your strategy across the customer journey.
Clozd platform
Our Clozd program manager has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”
Alissa Lydon | Product Marketing Manager
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The Clozd Advantage

Clozd delivers powerful customer feedback

Live Interviews surface rich, candid insights through thoughtful and adaptive conversations.

Human nuance—not just words

Our interviewers listen for what customers say—and what they don’t. Tone, hesitation, and conversational cues reveal underlying motivations that go beyond transcripts or surveys.

Smarter questions, sharper insights

Clozd interviewers combine advanced training with a deep understanding of your business and market. That expertise allows them to ask questions that uncover actionable truths.

Conversations that earn trust

Taking the time to talk one-on-one communicates respect, builds rapport, and encourages participants to open up more than they would in impersonal formats.

Live Interviews in action

Win-loss analysis

Uncover the real reasons you win and lose.

Dig into complex, enterprise, or strategic deals

Uncover subtle competitive dynamics

Build trust with senior decision-makers

Win-loss analysis

Onboarding feedback

Improve onboarding experiences.

Explore adoption challenges in high-value accounts

Capture context from executive sponsors

Reveal early risks—before they escalate

Post-implementation feedback

CX feedback

Identify drivers or delight—or friction.

Address churn risk for strategic customers

Navigate sensitive executive conversations

Uncover politics in multi-threaded accounts

CX feedback

Churn analysis

Spot churn risks early.

Diagnose churn signals in major renewals

Learn what builds or breaks loyalty

Give executives what they need to act

Churn analysis

Product research

Validate features and roadmap decisions.

Test concepts with expert power users

Uncover hidden workflows and unmet needs

Validate big product decisions

Product research

Market research

Explore new opportunities and market shifts.

Explore new segments with depth and nuance

Reveal buyer motivations through candid dialogue

Capture insights that guide positioning and strategy

Market research
Clozd conducts interviews that provide deep insights based on qualitative data. We use high-level insights to inform roadmaps and transcript excerpts to provide voice-of-customer validation to strategic decisions.”
Karyn DeJong | Director of Product Marketing
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FAQs
How do your interviewers know the right questions—and the right follow-ups—to ask?
Our qualitative research experts partner with you to define objectives up front. They use proven frameworks to ask the right questions, and active listening skills to ask thoughtful follow-ups that dig beneath the surface and uncover context you wouldn’t get otherwise.
Can we combine Live Interviews with Flex Interviews?
Yes. Many customers run both side by side—using Live Interviews for deep, nuanced feedback, and asynchronous, AI-led Flex Interviews for broader coverage. Together, they give you a scalable feedback system with both depth and breadth.
What’s the value of using Clozd instead of running interviews ourselves?
Customers share more openly with a neutral third party. Our objectivity reduces bias, builds trust with participants, and ensures that you get candid feedback that your internal teams often can’t capture.
What credentials or experience do Clozd interviewers have?
Clozd interviewers are seasoned qualitative research professionals—many with MBAs and deep expertise across industries. They’re trained to identify Decision Drivers, uncover blind spots, and synthesize actionable insights.
What do we actually get back from a Live Interview?
Each interview is transcribed, analyzed, and delivered in the Clozd Platform, where you can see individual responses, important themes, and strategic recommendations that drive impact across your customer journey.

Connect with a member of our team

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Industry-leading solutions

The #1 win-loss platform on G2

Clozd is consistently ranked as the best win-loss solution for ROI, ease of use, and quality of support—by the revenue leaders who use our platform every day.

7 years in a row
“If you want data-driven insights to fuel your strategy, Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”
Dan Bolton | Vice President of Corporate Marketing
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